Case study Unlocking success in the veterinary supplements market in Italy and France

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Challenge

A leading pet product manufacturer sought to understand the consumer journey of cat owners buying nutritional supplements.​

The goal? Identify unmet needs, pinpoint winning claims, and inform the launch strategy for a new product in Italy and France.

How we delivered the insight edge

We used our Market Map solution, integrating innovative techniques to deliver actionable insights:​

  • System 1 approaches: uncovered subconscious drivers in a very functional category​
  • AI-enhanced analysis: provided deeper understanding of participant responses​
  • Advanced quant analytics: simulated real-life decision-making to reveal purchase motivators​
  • Concept testing: benchmarked the new product against two leading competitors​

The research engaged 1,840 cat owners across Italy and France, delivering impactful outcomes.

The result? A roadmap to confidently launch a new offering that aligns with the needs and attitudes of diverse cat owners.

  1. Optimised product positioning: shaped the brand’s communication and marketing plans​
  2. Retail and distribution insights: developed tailored plans for each market​
  3. Consumer-centric decision-making: identified the claims and features that resonate most with cat owners​
  4. Market-specific opportunities: mapped unique consumer journeys and key purchase drivers by audience segment

Ready to get the insight edge?

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