Question Types: Button Select

A button is typically text surrounded by a coloured shape that stands out from the background. Button Select is as simple as it sounds, it presents respondents with a number of options and asks them to select which are relevant.  In…

Insight Communities: Enabling Agility

If any phrase has come to the fore during the pandemic it has been “agility.”Traditionally organisations have built infrastructure in order to achieve stability. Businesses by their nature are complex, often comprising of fragmented…

Question Types: Rating & Ranking

A great set of questions used to understand preferences and compare options. This type of question allows respondents to select their preferences based on either a ranking system or on how strongly they might agree to a particular…

Question Types: Multiple Choice

Most of us will be familiar with the format of multiple-choice questions. Typically they’re used to ask a respondent to select as many items they are aware of, or would purchase etc for example “Please select all the sports you play” or…

What is an Insight Community?

"Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans." Ken Blanchard - Mollie Beck In a world where consumers have more choices than ever before, brand loyalty…

6/6 Key Decisions: Branded or Unbranded

Once you have determined that an Insight Community is a valuable piece of your research strategy, one of the things you need to consider is what this community will look like to participants and whether it is better to go with a branded…

5/6 Key Decisions: Small or Large Community

A critical factor to consider when starting an Insight Community is the size and amount of participants you desire. Size has a big impact on the recruitment process, incentives offered and ultimate goals of the community. Let’s discuss…

4/6 Key Decisions: Who will run your community?

One of the major considerations when thinking about starting an Insight Community is who will be running it? Is it better to simply buy a platform and have your internal team run the day-to-day or have an external agency handle…

3/6 Key Decisions: Which audience for your Insight Community?

Most often when brands are considering Insight Communities it’s with existing customers in mind, but they are not the only audience you might consider…  Benefits of Communities for Current Customers  Current customers will be aware of…

2/6 Key Decisions: Open or Closed Insight Community

Insight Communities provide a platform that puts customers (both future and present) at the heart of your business. There is no set format when it comes to insight communities, their size and function will vary depending on what you hope…

1/6 Key Decisions: Short or Ongoing Insight Community

Few organisations realise that the length of your time you intend to run an Insight Community is probably the most fundamental decision, as it will affect everything that follows. In this article we will discuss the pros and cons of both…

The Complete Guide to Insight Communities in 2021

Your Fast Track to Customer-Centric GrowthFor many brands, Insight Communities are the driving force behind customer-centric growth. Customer-centric, because they give you direct access to your customers and their changing needs – vital…

Online communities: behind the scenes with itv

By: Hannah Downs, Head of Insight at ResearchBods. Online communities have recently been identified by MrWeb as the single biggest growth area in global market research. What’s so effective about this…

Black Friday: spend or save?

Only 100 days until Black Friday. We surveyed 2,000 UK adults for Yorkshire Building Society Group to gather insights into people’s spending and saving habits for the upcoming flash sale. Our client…

Pricing & product optimisation explained

By Marcus Silversides, Head of Data at ResearchBods. Using consumer testing to establish how to price your product and what features to include can be complex. That being said, pricing and product…

Scrum mastery

By Kirk Stevens Scrum Master What is a Scrum Master, and what value does the role add to a business and to its clients? Hear from our resident Scrum Master Kirk Stevens, an advocate for agile software…

Data visualisation: why seeing is believing

By Dave Naylor Chief Technology Officer Data visualisation… It’s just about making data look good, right? Wrong. Dave Naylor, our Chief Technical Officer, believes it’s much more than that. How you visually…

10 points for project success

By: Gareth Williams, Senior Project Manager at ResearchBods. When you’re managing as many projects as we do, you need a foolproof way of ensuring success every time. Gareth Williams, one of our Senior…

One true voice

By: Lucy Alexander, Community Manager at ResearchBods. When it comes to nailing tone of voice, it’s not what you say – it’s how you say it. Market research is most definitely a brand touch point, and should…

AI: Gimmick or game changer?

By Marcus Silversides, Head of Data at ResearchBods. Artificial Intelligence is one of the most hotly debated topics in Market Research, and is sure to play an increasing role in the future of our industry.…