3/6 Key Decisions: Which audience for your Insight Community?
Most often when brands are considering Insight Communities it’s with existing customers in mind, but they are not the only audience you might consider… Benefits of Communities for Current Customers Current customers will be aware of…
2/6 Key Decisions: Open or Closed Insight Community
Insight Communities provide a platform that puts customers (both future and present) at the heart of your business. There is no set format when it comes to insight communities, their size and function will vary depending on what you hope…
1/6 Key Decisions: Short or Ongoing Insight Community
Few organisations realise that the length of your time you intend to run an Insight Community is probably the most fundamental decision, as it will affect everything that follows. In this article we will discuss the pros and cons of both…
The Complete Guide to Insight Communities in 2021
Your Fast Track to Customer-Centric GrowthFor many brands, Insight Communities are the driving force behind customer-centric growth. Customer-centric, because they give you direct access to your customers and their changing needs – vital…
Online communities: behind the scenes with itv
By: Hannah Downs, Head of Insight at ResearchBods. Online communities have recently been identified by MrWeb as the single biggest growth area in global market research. What’s so effective about this…
Black Friday: spend or save?
Only 100 days until Black Friday. We surveyed 2,000 UK adults for Yorkshire Building Society Group to gather insights into people’s spending and saving habits for the upcoming flash sale. Our client…
Pricing & product optimisation explained
By Marcus Silversides, Head of Data at ResearchBods. Using consumer testing to establish how to price your product and what features to include can be complex. That being said, pricing and product…
Scrum mastery
By Kirk Stevens Scrum Master What is a Scrum Master, and what value does the role add to a business and to its clients? Hear from our resident Scrum Master Kirk Stevens, an advocate for agile software…
Data visualisation: why seeing is believing
By Dave Naylor Chief Technology Officer Data visualisation… It’s just about making data look good, right? Wrong. Dave Naylor, our Chief Technical Officer, believes it’s much more than that. How you visually…
10 points for project success
By: Gareth Williams, Senior Project Manager at ResearchBods. When you’re managing as many projects as we do, you need a foolproof way of ensuring success every time. Gareth Williams, one of our Senior…
One true voice
By: Lucy Alexander, Community Manager at ResearchBods. When it comes to nailing tone of voice, it’s not what you say – it’s how you say it. Market research is most definitely a brand touch point, and should…
AI: Gimmick or game changer?
By Marcus Silversides, Head of Data at ResearchBods. Artificial Intelligence is one of the most hotly debated topics in Market Research, and is sure to play an increasing role in the future of our industry.…