A button is typically text surrounded by a coloured shape that stands out from the background. Button Select is as simple as it sounds, it presents respondents with a number of options and asks them to select which are relevant. 

In ex-plor:

  • You can display buttons both verticallyhorizontally and in a grid layout. 
  • Animationand transformations can be applied, such as enlarging buttons or changing background colours when selectedmaking it easier for respondents to recognise the options they are selecting. 
  • Images can be placed alongside text to help illustrate choices. 
  • They’re particularly mobile friendly. 

Top Tips

Button select may be the best option where you have an audience that will primarily interact on mobile. The large style of buttons makes them easier to select, even on smaller screens. 

While it can be tempting to have different options represented by different colours, this may actually skew your results by drawing the eye to certain options, much in the way respondents will more often choose an option placed at the start of list. 

STRAT7 ResearchBods set up and run Insight Communities for some of the biggest brands on the globe. Request a demo today to see how we can help to put customers at the heart of your organisation.