The Passenger Seat, our latest online insight community for The AA, was created to drive instant feedback from members, helping to influence business strategy using the power of research insights.

AA passenger seat ResearchBods

The new community has been built using our proprietary platform ex-plor, providing a fully branded space to interact and share feedback. Members of The AA are invited to participate in surveys, quick polls and discussion rooms and engage with each other on a variety of topics.

We’re delighted to be managing the community on behalf of The AA, keeping members engaged on an ongoing basis, as well as creating bespoke quant and qual projects to respond to specific research briefs.

Robert Gruszka, Senior Consumer Research Manager at The AA comments:

“The insight community allows us to engage with our Members in a whole new way. We can get instant feedback on products and services to understand more about what UK drivers really think and do on day-to-day basis. This information can be fed back to our various teams within The AA, helping to influence business strategy using research insights.”


Hannah Downs, Insight Director at ResearchBods adds:

“The AA already have a vast amount of data on their Members, but they wanted a solution that would help them get closer, almost like sitting in ‘The Passenger Seat’. Through the online community they can gain anecdotal feedback and real-time opinions, as well as find out more about lifestyles and behaviours. We transform this data into insights to help pave the way for the future of The AA.”

Contact us to find out more about the power of insight communities.

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