[WEBINAR ON DEMAND]
As consumers settle into the new normal - where attitudes, behaviours, spending habits are constantly changing – it’s never been more important to have an ongoing, two-way dialogue with your customers or audiences. In our latest webinar series, we’re delighted to be joined by Mat Riches from the Audience Team at ITV. He shares how the ITV Village insight community, run by STRAT7 ResearchBods, has become an indispensable tool for audience engagement, and a guiding light for all decision-making across the business. In this 35 minute session we go behind the scenes to uncover: • How the ITV insight community creates greater customer closeness and intimacy.• The wide range of short and long-term projects run through the platform.• How ITV Village influences key decisions across ITV’s business and categories.• What next? How we're working with ITV to take the community forward.• How to maximise the effectiveness of Insight Communities across different sectors.
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The webinar is presented by:
Mat RichesBrand Research Manager at ITV
Mat works within the Audiences team at ITV, running the brand and campaign trackers, social responsibility research projects, as well as managing supplier relationships and investigating changes in general viewing behaviour. Were it not for a four-year break at various research agencies this would be his 11th year at ITV. Those four years were not wasted though, as there’s always room for a poacher to turn gamekeeper or vice versa.
