Technology
Tools and insight to stay relevant, customer-first and ahead of the curve
Helping tech brands build smarter products, stronger propositions and lasting trust.
From agentic AI and immersive extended reality (XR) experiences to the explosive growth of Internet of Things (IoT) and demand for hyper-personalised solutions, we’re truly in the fourth industrial revolution. But with greater innovation comes greater expectation. Consumers want products that are seamless, intuitive and ethical. Regulators want transparency. And investors want ROI.
Whether you’re building connected experiences, exploring ethical AI or launching your next big thing, we help you stay ahead of what users want, need and expect. By combining behavioural data with continuous consumer feedback, our technology research services help tech brands refine their product roadmaps, optimise UX and earn lasting loyalty.
Expert view
“In a sector where speed is everything, insight can’t be an afterthought. We give tech companies the tools to test, refine and launch with confidence, which means turning raw feedback into real-world advantage.”
Hannah Downs, Head of Insight
Hannah Downs,
Head of Insight
How we help you stay on top of emerging needs
Improve user experience
Create seamless, intuitive journeys across your platforms and products. Whether you’re optimising UX or testing new features, we bring the voice of your users into every decision.
- Track real journeys with mouse and click data.
- Run user-accompanied surfs to explore engagement and friction points.
- Gauge functionality and ease of use of new features and solutions.
- Segment feedback to understand how different audiences experience your UX.
- Explore expectations and trust as users interact with AI.
Refine your proposition and pricing
Ensure your product strategy meets customer needs and market realities. We help you shape offers and pricing based on what users truly value.
- Get fast, targeted feedback on ideas, packages and price points.
- Compare and contrast your proposition with competitors.
- Identify which segments are most likely to convert and why.
- Understand journey-to-purchase pain points and motivations.
- Gauge the perceived value of different features to inform bundling and roadmaps.
Develop compelling creative
Make every interaction count. From acquisition to onboarding and beyond, we help you develop creative that connects.
- Test messaging, visuals and content with real audiences – from concept to final format.
- Measure engagement, clarity and emotional response to creative.
- Tailor messaging and creative to shifting expectations around topics like ethical AI, sustainability and data privacy.
Build better products, faster
From feature roadmaps to full product launches, we help you co-create with your user base for maximum relevance and ROI.
- Co-develop ideas, features and solutions directly with your customers.
- Use voting forums to prioritise feature enhancements.
- Run iterative testing with different segments to refine functionality.
- Explore emerging technologies and how users want to engage with them.
- Guide responsible innovation by understanding user sentiment around AI and ethics.
Insight with impact
Whether you need quick-turnaround concept testing or long-term strategic insight, we’ll tailor the right solution. Our technology research services blend quant and qual techniques, advanced tech and a consultative approach to give you clear direction and better decisions.
Here’s how we can support you
Insight
We combine rich human understanding with smart, agile technology to deliver insight that doesn’t just inform – it transforms
Insight Communities
Always-on insight from the people who matter most to your business
Our solutions
We give you the clarity to act with confidence – whether it’s optimising digital experiences, understanding customers and markets, validating new products, refining brand strategy or maximising campaign performance. We turn complex insights into practical actions that drive growth and impact.
Product innovation
Evidence-based validation of concepts and pricing, eliminating guesswork before launch.
Comms & campaigns
Performance insight that predicts responses – driving conversion as well as engagement.
Brand strategy
Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses.
Market understanding
Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.
UX & online optimisation
Actionable insight into user behaviour, ensuring every click and interaction is optimised.
Meet some of our clients
