Research that challenges assumptions. Fast insight for brands that can’t wait. Collaborators who transform data into strategy.

We help ambitious brands lead their markets by delivering insight that powers decisive action.

From Insight Communities to agile ad-hoc research, we combine human insight with smart automation to devise strategies that drive clear, sustainable growth.

We don’t just run research. We build relationships, challenge assumptions and uncover new opportunities. It’s how we convert complexity into clear strategy.

Meet some of our clients

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Insight

Insight that powers confident decisions

We specialise in insight that drives action. From retail to tech, we work with brands who need strategies that transform operations, not just understanding. That’s why brands choose us when comfortable research isn’t enough.

Our team of experts think like consultants, act like partners and integrate with your team to revolutionise how you engage customers.

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Insight Communities

Always-on insight from the people who matter most

When markets move fast, standalone research isn’t enough. That’s where our always-on Insight Communities deliver – continuous access to customer thinking, not quarterly snapshots.

Built by specialists and monitored constantly, our Communities give leading brands instant customer access – helping them test ideas, refine products and explore behaviours in real-time.

Download our ebook

Insight Communities: Driving success in an uncertain world

In this guide, we break down everything you need to know about Insight Communities – what they are, why they matter and how they can transform the way your business makes decisions. Whether you’re building a case internally or just starting to explore your options, this ebook will give you the clarity and confidence to move forward.
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Industry expertise

Insight that speaks your language

We know your industry, your customers and your challenges. Our sector specialists speak boardroom language, not just research jargon.

Insights that your leadership team actually want to hear, in terms they’ll understand, delivered exactly when they’re needed.

Tech-powered insight, built for change

We are story makers, creating memorable insight narratives that create empathy and inspire action, grounded in deep business understanding.

We know insight activation is key, so we flex formats to suit stakeholder needs – from infographics to video to immersive customer experiences. We challenge briefs, finding the ‘so what?’ and ‘now what?’ in our analysis to deliver insight that leaves an impression.

 

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ex-plor

Our powerful insight platform

ex-plor is the engine behind our Insight Communities – eliminating the delays and bottlenecks of traditional research. While others wait weeks for data processing, ex-plor delivers customer insights constantly.

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Insight with purpose. People with impact.

We tell you what you need to hear, not just what you want to. That’s the difference between researchers who validate existing thinking and partners who challenge it to create breakthrough strategies.

We know how to challenge assumptions, build stakeholder confidence and bring customer stories to life. Acting as an extension of your team, using both sharp thinking and soft skills, we turn insight into action.

Proud to be part of STRAT7, a global strategic insights and analytics group.

Featured content

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Blog 

The importance of the member feedback loop

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Blog 

AI at work through the eyes of our Insight team

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Blog 

Return on investment or opportunity cost?

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Blog 

Starting out in market research (an apprentice’s perspective)

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Ready for real insight?