We are delighted to announce that our work with Asda and The Asda Foundation has been honoured at the ESOMAR Awards 2025, taking Silver in the Best Social Impact (Global) category!
This recognition is about more than an award – it validates a way of working rooted in listening, learning and doing better for communities.
Why this matters
With the Community Insight Tracker Survey, we built more than a research tool – we created a feedback loop that brings real voices into real decisions.
The insight gathered gives Asda and The Asda Foundation a holistic, dynamic view of need – not in theory, but in practice.
Through this approach, a major organisation is changing how it shows up for communities and this award is recognition that it’s working.
Thank you — and what’s next
We want to extend huge thanks to everyone involved: from participants sharing insight, to colleagues bringing ideas to life, to Asda and The Asda Foundation for being bold in listening and acting. This award is as much yours as it is ours.
We’re proud to stand among the other finalists and winners across the globe. But this isn’t an endpoint – it’s fuel to keep pushing for greater impact, deeper listening and smarter giving.
