A 5-part Q&A series on AI in research
AI survey chatbots are becoming more common in research – but how do they actually work? And what do they really add to the process?
In this 5-part Q&A series, our Innovation Director Sarah Askew chats with Managing Director Phil Sutcliffe from inca | Nexxt Intelligence to break down some of the biggest questions about AI-powered surveys. From how they improve engagement to the best ways to use them, we’re covering it all – without the jargon.
Episode 1: smarter questions, better insights
In this first episode, we go back to basics. How does inca SmartProbe ask questions that feel natural and build on what’s already been said? Sarah and Phil explore what makes AI-driven surveys more engaging – and why that matters from better insights.
Episode 2: smarter AI, deeper insights
In this episode, Sarah and Phil dive into neurosymbolic AI – a powerful approach that helps inca SmartProbe understand context, ask better follow-ups, and deliver richer insights. But what exactly is it, and why does it matter for survey research?
Episode 3: AI for inclusive research
Can AI help ensure diverse voices are heard in research? In this episode, Phil Sutcliffe explores how inca SmartProbe adapts to support underrepresented groups – such as minority ethnic communities and people with disabilities – creating a more inclusive research experience. Plus, we share the data that backs it up!
Episode 4: What’s next for AI-powered survey chatbots?
What’s on the horizon for AI in research? Phil shares upcoming innovations in SmartProbe – from improved accessibility to smarter, more engaging survey design – and how these advancements are shaping the future of AI-powered surveys.
Episode 5: Keeping your brand voice in AI surveys
In the final episode, Sarah and Phil explain how SmartProbe helps brands preserve their tone of voice in surveys. Learn how conversational AI keeps responses authentic, engagement high and insights aligned with your brand personality.
