Author: Akvile Lukauskaite

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Blog 

The importance of the member feedback loop

The success of any Insight Community relies on trust, transparency and meaningful two-way communication. This blog explores the importance of maintaining a strong Insight Community feedback loop, showing how silence can disengage even the most loyal members. With ten practical steps, this guide helps brands build Communities where feedback drives real change.
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AI at work through the eyes of our Insight team

Discover how our insight team is using AI in market research – from speeding up desk research and admin tasks to supporting proposals and questionnaires – while still relying on the human touch for creativity, critical thinking and authentic insight.
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Return on investment or opportunity cost?

Market research ROI isn’t just about revenue gains. It’s about the costly mistakes you avoid. Discover why reframing ROI as opportunity cost could change how you value consumer insight.
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The balancing act between AI advancement and sustainability in research

As AI transforms market research, it's vital to understand its environmental impact. This World Environment Day, we explore the balance between innovation and sustainability – and how researchers can build greener, more responsible insight practices.
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Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

As Mental Health Awareness Month ends, discover how research strengthened CALM’s campaign around suicide prevention – building community, connection, and impact.
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How Pampers cracked the Chinese market (with a little help from sleep and science)

Discover how Pampers cracked the Chinese market with a research-led strategy that turned cultural insight into commercial success. A powerful case study in localisation and market expansion.
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Debunking the biggest myths about Insight Communities

Are misconceptions holding you back from using Insight Communities effectively? In this video series, our Insight Manager Sarah Whelan debunks the biggest insight community myths, from budget worries to engagement challenges, and shows how brands can harness their full power.
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AI survey chatbots: your questions answered

AI survey chatbots are revolutionising research, but how do they actually work? In this 5-part Q&A series, Sarah Askew and Phil Sutcliffe from inca | Nexxt Intelligence unpack how tools like SmartProbe make surveys more conversational, inclusive and insightful.
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This blog is 100% true (we think): takeaways from MRS 2025

What happens when trust is at an all-time low, misinformation spreads faster than facts, and poor-quality data threatens decision-making? At the MRS Annual Conference 2025, industry experts tackled the evolving nature of truth, the rise of AI-driven misinformation, and why data quality is more critical than ever.
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Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps

Liquid Death is leaving the UK. What went wrong? From cultural missteps to pricing challenges, we break down why the canned water brand failed to gain traction.
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