Author: Akvile Lukauskaite

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Blog 

10 reasons every brand needs an Insight Community in 2026

We explore 10 reasons Insight Communities matter more than ever in 2026 – from building customer closeness and trusted insight to supporting faster, more confident decision-making in an AI-driven world.
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Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

Using The Traitors as a cultural lens, this blog explores two emerging media trends set to shape broadcasting in 2026: always-on content ecosystems and authenticity as a premium. It examines what these shifts mean for broadcasters navigating AI-driven change and why human feeling still matters most.
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Champagne sobriety: reflections for brands

In an age of economic stagnation and cultural frugality, consumers aren’t simply spending less – they’re spending differently. From “champagne sobriety” to trading frequency for quality, today’s buyers are polarising their choices, cutting back on the everyday to preserve room for meaningful treats. For brands, this creates a stark challenge: become the smart alternative or earn the right to be the real treat.
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The importance of the member feedback loop

The success of any Insight Community relies on trust, transparency and meaningful two-way communication. This blog explores the importance of maintaining a strong Insight Community feedback loop, showing how silence can disengage even the most loyal members. With ten practical steps, this guide helps brands build Communities where feedback drives real change.
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AI at work through the eyes of our Insight team

Discover how our insight team is using AI in market research – from speeding up desk research and admin tasks to supporting proposals and questionnaires – while still relying on the human touch for creativity, critical thinking and authentic insight.
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Return on investment or opportunity cost?

Market research ROI isn’t just about revenue gains. It’s about the costly mistakes you avoid. Discover why reframing ROI as opportunity cost could change how you value consumer insight.
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The balancing act between AI advancement and sustainability in research

As AI transforms market research, it's vital to understand its environmental impact. This World Environment Day, we explore the balance between innovation and sustainability – and how researchers can build greener, more responsible insight practices.
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Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

As Mental Health Awareness Month ends, discover how research strengthened CALM’s campaign around suicide prevention – building community, connection, and impact.
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How Pampers cracked the Chinese market (with a little help from sleep and science)

Discover how Pampers cracked the Chinese market with a research-led strategy that turned cultural insight into commercial success. A powerful case study in localisation and market expansion.
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Debunking the biggest myths about Insight Communities

Are misconceptions holding you back from using Insight Communities effectively? In this video series, our Insight Manager Sarah Whelan debunks the biggest insight community myths, from budget worries to engagement challenges, and shows how brands can harness their full power.
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