Author: Akvile Lukauskaite

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Blog 

Insight Community onboarding: common mistakes and how to fix them

Launching an Insight Community is exciting, but the onboarding phase often determines whether it succeeds long term. In this blog, we explore the most common onboarding mistakes and how to avoid them to build stronger engagement and better customer insight.
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Mentorship and the power of Give to Gain this International Women’s Day

To celebrate International Women's Day and this year’s Give to Gain theme, we spoke to two Researchbods colleagues about their experiences of mentoring and why sharing time, perspective and encouragement benefits everyone.
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Bridging the empathy gap for neurodivergent customers

Well-intentioned language doesn’t always land as intended, particularly for neurodivergent audiences. This blog explores how inclusive market research can uncover empathy gaps and improve trust, clarity and customer experience. Discover practical ways insight professionals can design research that works better for everyone.
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10 reasons every brand needs an Insight Community in 2026

We explore 10 reasons Insight Communities matter more than ever in 2026 – from building customer closeness and trusted insight to supporting faster, more confident decision-making in an AI-driven world.
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Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

Using The Traitors as a cultural lens, this blog explores two emerging media trends set to shape broadcasting in 2026: always-on content ecosystems and authenticity as a premium. It examines what these shifts mean for broadcasters navigating AI-driven change and why human feeling still matters most.
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Champagne sobriety: reflections for brands

In an age of economic stagnation and cultural frugality, consumers aren’t simply spending less – they’re spending differently. From “champagne sobriety” to trading frequency for quality, today’s buyers are polarising their choices, cutting back on the everyday to preserve room for meaningful treats. For brands, this creates a stark challenge: become the smart alternative or earn the right to be the real treat.
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The importance of the member feedback loop

The success of any Insight Community relies on trust, transparency and meaningful two-way communication. This blog explores the importance of maintaining a strong Insight Community feedback loop, showing how silence can disengage even the most loyal members. With ten practical steps, this guide helps brands build Communities where feedback drives real change.
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a group of people using AI in market research on their laptops
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AI at work through the eyes of our Insight team

Discover how our insight team is using AI in market research – from speeding up desk research and admin tasks to supporting proposals and questionnaires – while still relying on the human touch for creativity, critical thinking and authentic insight.
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Return on investment or opportunity cost?

Market research ROI isn’t just about revenue gains. It’s about the costly mistakes you avoid. Discover why reframing ROI as opportunity cost could change how you value consumer insight.
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The balancing act between AI advancement and sustainability in research

As AI transforms market research, it's vital to understand its environmental impact. This World Environment Day, we explore the balance between innovation and sustainability – and how researchers can build greener, more responsible insight practices.
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