Author: Akvile Lukauskaite

Blog 

Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

As Mental Health Awareness Month ends, discover how research strengthened CALM’s campaign around suicide prevention – building community, connection, and impact.
orange chevron
crowd of people walking on the street in China
Blog 

How Pampers cracked the Chinese market (with a little help from sleep and science)

Discover how Pampers cracked the Chinese market with a research-led strategy that turned cultural insight into commercial success. A powerful case study in localisation and market expansion.
orange chevron
woman on her laptop in a cafe
Blog 

Debunking the biggest myths about Insight Communities

Are misconceptions holding you back from using Insight Communities effectively? In this video series, our Insight Manager Sarah Whelan debunks the biggest insight community myths, from budget worries to engagement challenges, and shows how brands can harness their full power.
orange chevron
desk with five laptops, headsets, phones, and people working
Blog 

AI survey chatbots: your questions answered

AI survey chatbots are revolutionising research, but how do they actually work? In this 5-part Q&A series, Sarah Askew and Phil Sutcliffe from inca | Nexxt Intelligence unpack how tools like SmartProbe make surveys more conversational, inclusive and insightful.
orange chevron
conference speaker and screen in a room full of people
Blog 

This blog is 100% true (we think): takeaways from MRS 2025

What happens when trust is at an all-time low, misinformation spreads faster than facts, and poor-quality data threatens decision-making? At the MRS Annual Conference 2025, industry experts tackled the evolving nature of truth, the rise of AI-driven misinformation, and why data quality is more critical than ever.
orange chevron
Liquid death can
Blog 

Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps

Liquid Death is leaving the UK. What went wrong? From cultural missteps to pricing challenges, we break down why the canned water brand failed to gain traction.
orange chevron
man waiting for a train
Blog 

AI moderation – a quallie’s experience 

Can AI moderation really replace human researchers? Our Insight Manager, Sarah Whelan, shares her experience testing an AI moderator and what it means for the future of qualitative research.
orange chevron
three people outside during sunrise
Blog 

Behind the scenes at Researchbods – celebrating our team this International Women’s Day 

At Researchbods, nearly 90% of our leadership team are women, and we’re committed to fostering an inclusive, empowering workplace. This International Women’s Day, we’re celebrating our team, sharing insights from our female leaders, and highlighting the steps we’re taking to support women in the workplace.
orange chevron
people walking across the street in China
Blog 

The high stakes of expanding without insight

Expanding into a new market? Avoid costly mistakes by learning from Tesco’s Fresh & Easy launch in the US. Discover key lessons and how market research can set you up for success.
orange chevron
Colourful art on a building wall
Blog 

Maximising customer engagement in Insight Communities

Discover how to maximise customer engagement in Insight Communities with proven strategies, best practices, and the latest technology. Learn how to build, manage, and sustain an active community that delivers valuable insights and strengthens brand loyalty.
orange chevron