Author: Akvile Lukauskaite

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New Year, same me? Our insight team’s resolutions for 2025

Curious about the New Year's resolutions our insight team is setting for 2025? From reading more industry reports to celebrating successes and driving action with insights, discover how we're shaping a year of growth and impact.
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Christmas ads and brand assets: the gift that keeps on giving?

Explore how big retailers like Paddy Power and John Lewis use distinctive brand assets in their Christmas ads to create memorable campaigns.
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Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

Discover how to build impactful global communities by navigating cultural nuances and tailoring strategies for regional success. Insights from Mona Souli, Community Strategy Director.
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Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

Explore how technology, trends, and authenticity shape the future of global community engagement. Learn from Mona Souli’s expert insights in this second part of our Q&A.
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Cultivating connections: A global approach to community success

In this blog, Mona explores how her team brings this unique balance of cultural insight and strategic thinking to the world of community management, guiding global brands to not only resonate within diverse local markets but also uphold a global presence. She shares the team's approach to immersing in brand identities, navigating cultural nuances, and creating tailored strategies that drive success worldwide.
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7 key steps to master consumer market research: a guide for businesses

Find out why businesses should be using consumer market research and what key steps are needed to make this a success.
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It’s holiday season – or is it?

With fewer Brits packing their bags,how can travel brands stay ahead? Here are three strategies to connect with today’s cost-conscious holidaymakers.
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AI, partnerships, and insights: what we took away from Quirk’s New York

In July, our team had the opportunity to attend Quirk’s New York and get stuck into two days of networking and listening to some incredible speakers talk about things that matter to researchers. A couple of things that stood out for us at the conference.
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The tech tightrope: balancing regulation, ethics and customer needs in AI development

In the evolving landscape of AI, a Chief Technology Officer (CTO) plays a crucial role in navigating the complex interplay between regulatory compliance, ethical practice, and what customers want. In this blog, STRAT7 CTO, Andrew Dare, tells us how he navigates these challenges. 
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3 actions brands can take to improve consumer financial health

Finances have been at the centre of conversation in the past few years, inflation and the cost-of-living crisis taking space at the forefront of consumers’ minds. Even those traditionally more financially secure are feeling the strain, with financial pressures mounting and maintaining stability becoming increasingly challenging. Finances play a vital role in our overall wellbeing, and with more and more consumers experiencing changes in this area, there is ample opportunity for brands and consumers to act.
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