Author: Akvile Lukauskaite

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Cultivating connections: A global approach to community success

In this blog, Mona explores how her team brings this unique balance of cultural insight and strategic thinking to the world of community management, guiding global brands to not only resonate within diverse local markets but also uphold a global presence. She shares the team's approach to immersing in brand identities, navigating cultural nuances, and creating tailored strategies that drive success worldwide.
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7 key steps to master consumer market research: a guide for businesses

Find out why businesses should be using consumer market research and what key steps are needed to make this a success.
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It’s holiday season – or is it?

With fewer Brits packing their bags,how can travel brands stay ahead? Here are three strategies to connect with today’s cost-conscious holidaymakers.
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AI, partnerships, and insights: what we took away from Quirk’s New York

In July, our team had the opportunity to attend Quirk’s New York and get stuck into two days of networking and listening to some incredible speakers talk about things that matter to researchers. A couple of things that stood out for us at the conference.
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The tech tightrope: balancing regulation, ethics and customer needs in AI development

In the evolving landscape of AI, a Chief Technology Officer (CTO) plays a crucial role in navigating the complex interplay between regulatory compliance, ethical practice, and what customers want. In this blog, STRAT7 CTO, Andrew Dare, tells us how he navigates these challenges. 
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3 actions brands can take to improve consumer financial health

Finances have been at the centre of conversation in the past few years, inflation and the cost-of-living crisis taking space at the forefront of consumers’ minds. Even those traditionally more financially secure are feeling the strain, with financial pressures mounting and maintaining stability becoming increasingly challenging. Finances play a vital role in our overall wellbeing, and with more and more consumers experiencing changes in this area, there is ample opportunity for brands and consumers to act.
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What next? Musings and predictions on what insight industry hot topics will be in the next 12 months

We recently returned from Greenbook’s Insight Innovation Exchange in Amsterdam with heads buzzing and the customary ‘sum up the best bits in a blog’ on our to-do lists. However, a couple of weeks later, that (canal) boat has sailed – post-conference wrap-up posts have been done to death - and instead, what we’re actually scratching our heads about is ‘what next?’. So, here are our predictions for the hot topics that we’ll all be talking about in the coming year.
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Brands need neutrality not cheap laughs to engage consumers this general election

As we head ever closer to this summer’s snap general election, our survey of 500 UK consumers shows that brands may have an important role to play here. But this role is changing… It’s clear the mood has shifted, and consumers no longer appreciate or want brands to simply make them chuckle at politicians’ expense. They now see it as a civic duty for brands to help get the voting public to actively engage with the process.
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A day in the life at Researchbods – Insight Director Pete Strachan

At Researchbods, we believe in setting the bar high, being relentlessly curious, trusting each other, and striving to leave our mark. These values are not just words on a wall—they are the foundation of our positive, friendly, and inclusive culture. We pride ourselves on working hard, but we also know how to have fun and celebrate our team's achievements.
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Customer-centricity: Fresh perspectives and approaches

Recently, we hosted an inspiring in-person event in Leeds, where senior insight and marketing professionals gathered to delve into the concept of customer-centricity. This event provided a platform for industry leaders to share their diverse perspectives on what customer-centricity means to their organisations and to explore its critical importance in today's competitive market. In this blog, we distill some of the key messages and profound revelations that emerged from the exchanges between our speakers and the audience. 
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