Author: Akvile Lukauskaite

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Maximising customer engagement in Insight Communities

Discover how to maximise customer engagement in Insight Communities with proven strategies, best practices, and the latest technology. Learn how to build, manage, and sustain an active community that delivers valuable insights and strengthens brand loyalty.
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Simple, brilliant AI basics a.k.a. don’t forget your pigeons 

Not all AI tools need to be flashy of powerful. While peacock-like innovations grab headlines, it's the quieter, pigeon-like AI tools - automating tasks, enhancing surveys, and streamlining research - that truly transform our work. Discover three simple yet brilliant AI tools making a real impact.
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Every data point matters (a researcher’s POV)

Discover how data integrity in market research can prevent constly mistakes and optimise decision-making. Explore insights from Researchbods and STRAT7 Audiences experiment tackling online survey fraud and the shared responsibility for data quality.
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New Year, same me? Our insight team’s resolutions for 2025

Curious about the New Year's resolutions our insight team is setting for 2025? From reading more industry reports to celebrating successes and driving action with insights, discover how we're shaping a year of growth and impact.
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Christmas ads and brand assets: the gift that keeps on giving?

Explore how big retailers like Paddy Power and John Lewis use distinctive brand assets in their Christmas ads to create memorable campaigns.
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Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

Discover how to build impactful global communities by navigating cultural nuances and tailoring strategies for regional success. Insights from Mona Souli, Community Strategy Director.
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Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

Explore how technology, trends, and authenticity shape the future of global community engagement. Learn from Mona Souli’s expert insights in this second part of our Q&A.
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Cultivating connections: A global approach to community success

In this blog, Mona explores how her team brings this unique balance of cultural insight and strategic thinking to the world of community management, guiding global brands to not only resonate within diverse local markets but also uphold a global presence. She shares the team's approach to immersing in brand identities, navigating cultural nuances, and creating tailored strategies that drive success worldwide.
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7 key steps to master consumer market research: a guide for businesses

Find out why businesses should be using consumer market research and what key steps are needed to make this a success.
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It’s holiday season – or is it?

With fewer Brits packing their bags,how can travel brands stay ahead? Here are three strategies to connect with today’s cost-conscious holidaymakers.
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