Category: Insight communities

AI at work through the eyes of our Insight team

Discover how our insight team is using AI in market research – from speeding up desk research and admin tasks to supporting proposals and questionnaires – while still relying on the human touch for creativity, critical thinking and authentic insight.

Debunking the biggest myths about Insight Communities

Are misconceptions holding you back from using Insight Communities effectively? In this video series, our Insight Manager Sarah Whelan debunks the biggest insight community myths, from budget worries to engagement challenges, and shows how brands can harness their full power.

AI survey chatbots: your questions answered

AI survey chatbots are revolutionising research, but how do they actually work? In this 5-part Q&A series, Sarah Askew and Phil Sutcliffe from inca | Nexxt Intelligence unpack how tools like SmartProbe make surveys more conversational, inclusive and insightful.

AI moderation – a quallie’s experience

Can AI moderation really replace human researchers? Our Insight Manager, Sarah Whelan, shares her experience testing an AI moderator and what it means for the future of qualitative research.

Maximising customer engagement in Insight Communities

Discover how to maximise customer engagement in Insight Communities with proven strategies, best practices, and the latest technology. Learn how to build, manage, and sustain an active community that delivers valuable insights and strengthens brand loyalty.

Simple, brilliant AI basics a.k.a. don’t forget your pigeons

Not all AI tools need to be flashy of powerful. While peacock-like innovations grab headlines, it's the quieter, pigeon-like AI tools - automating tasks, enhancing surveys, and streamlining research - that truly transform our work. Discover three simple yet brilliant AI tools making a real impact.

Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

Discover how to build impactful global communities by navigating cultural nuances and tailoring strategies for regional success. Insights from Mona Souli, Community Strategy Director.

Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

Explore how technology, trends, and authenticity shape the future of global community engagement. Learn from Mona Souli’s expert insights in this second part of our Q&A.

Cultivating connections: A global approach to community success

In this blog, Mona explores how her team brings this unique balance of cultural insight and strategic thinking to the world of community management, guiding global brands to not only resonate within diverse local markets but also uphold a global presence. She shares the team's approach to immersing in brand identities, navigating cultural nuances, and creating tailored strategies that drive success worldwide.

7 key steps to master consumer market research: a guide for businesses

Find out why businesses should be using consumer market research and what key steps are needed to make this a success.