Category: Insight Communities

Close up of a man holding an open wallet which is empty
Blog 

Should I used an Insight Community for research in my sector?

Insight Communities are ongoing, engaged groups of customers, consumers, or professionals who are available to help organisations make better decisions, quickly. Across sectors including consumer and retail, media and entertainment, financial services, technology, travel and leisure, energy and utilities, healthcare and business services, they provide fast access to the people who matter, helping brands understand changing needs, test ideas, improve experiences, reduce risk and identify new opportunities for growth. This guide explores the key use cases for an Insight Community in each sector.
orange chevron
Graffiti on wall reads 'let's love our community'
Blog 

Why choose an Insight Community over other research approaches?

Year on year, respondents of our Insight Community Buyers survey state the benefits of the methodology as being reduced time to insight, improved customer closeness, and reduced cost of insight gathering. Faster. Better. Cheaper.
orange chevron
A group of men sit around laptops laughing at the screens
Blog 

What exactly is an Insight Community?

Insight Communities play an important role in business decision-making today. Consumers have more choice, their loyalty is more precious, so an Insight Community can support strategic decisions that ensure your brand is one they love and promote. The key is digging deep and really getting to know your customers.
orange chevron
Close up of store shelving showing Walkers crisps
Blog 

How does my business benefit from an Insight Community?

Insight Communities are extremely flexible tools that can be used to achieve the objectives of each department in your business. Whether it’s used by management or marketing, HR or R&D, UX or CEX, an Insight Community can offer significant strategic benefits.
orange chevron
A woman sits on the floor of a bedroom showing a plaid shirt to a camera.
Blog 

Do I need an Insight Community?

Arguably, every brand needs an Insight Community. An Insight Community gives you the power to act, not just react. No more guesswork. Just fast, informed decisions grounded in real insight.
orange chevron
A crowd of people gather by a Pepsico stand
Blog 

What are Insight Communities good for today?

Insight Communities help you to understand your customers, they can be used to fine tune your brand and communications, and they are a source of innovation and creativity.
orange chevron
City skyline at sunset with buildings.
Blog 

What is the ROI of Insight Communities? 7 ways to measure customer insight value

Measuring the ROI of Insight Communities can be challenging, but their impact on business decisions, innovation and customer understanding is significant. In this blog, we explore seven practical ways organisations can evaluate the value of their Communities, from cost efficiencies and stakeholder impact to value creation and loss prevention.
orange chevron
People sitting on modern wooden steps.
Blog 

Insight Community onboarding: common mistakes and how to fix them

Launching an Insight Community is exciting, but the onboarding phase often determines whether it succeeds long term. In this blog, we explore the most common onboarding mistakes and how to avoid them to build stronger engagement and better customer insight.
orange chevron
two people in purple sky background
Blog 

10 reasons every brand needs an Insight Community in 2026

We explore 10 reasons Insight Communities matter more than ever in 2026 – from building customer closeness and trusted insight to supporting faster, more confident decision-making in an AI-driven world.
orange chevron
group of people looking at a phone and laughing and smiling
Blog 

The importance of the member feedback loop

The success of any Insight Community relies on trust, transparency and meaningful two-way communication. This blog explores the importance of maintaining a strong Insight Community feedback loop, showing how silence can disengage even the most loyal members. With ten practical steps, this guide helps brands build Communities where feedback drives real change.
orange chevron