Category: Insight Communities

What is the ROI of Insight Communities? 7 ways to measure customer insight value

Measuring the ROI of Insight Communities can be challenging, but their impact on business decisions, innovation and customer understanding is significant. In this blog, we explore seven practical ways organisations can evaluate the value of their Communities, from cost efficiencies and stakeholder impact to value creation and loss prevention.

Insight Community onboarding: common mistakes and how to fix them

Launching an Insight Community is exciting, but the onboarding phase often determines whether it succeeds long term. In this blog, we explore the most common onboarding mistakes and how to avoid them to build stronger engagement and better customer insight.

10 reasons every brand needs an Insight Community in 2026

We explore 10 reasons Insight Communities matter more than ever in 2026 – from building customer closeness and trusted insight to supporting faster, more confident decision-making in an AI-driven world.

The importance of the member feedback loop

The success of any Insight Community relies on trust, transparency and meaningful two-way communication. This blog explores the importance of maintaining a strong Insight Community feedback loop, showing how silence can disengage even the most loyal members. With ten practical steps, this guide helps brands build Communities where feedback drives real change.

AI at work through the eyes of our Insight team

Discover how our insight team is using AI in market research – from speeding up desk research and admin tasks to supporting proposals and questionnaires – while still relying on the human touch for creativity, critical thinking and authentic insight.

Debunking the biggest myths about Insight Communities

Are misconceptions holding you back from using Insight Communities effectively? In this video series, our Insight Manager Sarah Whelan debunks the biggest insight community myths, from budget worries to engagement challenges, and shows how brands can harness their full power.

AI survey chatbots: your questions answered

AI survey chatbots are revolutionising research, but how do they actually work? In this 5-part Q&A series, Sarah Askew and Phil Sutcliffe from inca | Nexxt Intelligence unpack how tools like SmartProbe make surveys more conversational, inclusive and insightful.

AI moderation – a quallie’s experience

Can AI moderation really replace human researchers? Our Insight Manager, Sarah Whelan, shares her experience testing an AI moderator and what it means for the future of qualitative research.

Maximising customer engagement in Insight Communities

Discover how to maximise customer engagement in Insight Communities with proven strategies, best practices, and the latest technology. Learn how to build, manage, and sustain an active community that delivers valuable insights and strengthens brand loyalty.

Simple, brilliant AI basics a.k.a. don’t forget your pigeons

Not all AI tools need to be flashy of powerful. While peacock-like innovations grab headlines, it's the quieter, pigeon-like AI tools - automating tasks, enhancing surveys, and streamlining research - that truly transform our work. Discover three simple yet brilliant AI tools making a real impact.