Pressures, priorities and perspectives from the Insight teams shaping the industry
Insight teams are facing a perfect storm of shrinking budgets, rising expectations and a growing need to influence decision-making, often with a fewer resources. At the same time, the Insight Community market is changing, with new platforms, methodologies and tools competing for attention.
Our 2025 Insight Community buyer report provides a clear view of how buyers are navigating this landscape today.
What's inside
- The benefits buyers rely on most
Insight Community platforms continue to deliver speed, customer closeness and cost efficiency – the foundations for agile, customer-led decision-making.
- The challenges that persist year after year
Recruitment quality, member engagement and internal stakeholder engagement remain the most difficult hurdles.
- What buyers want from suppliers in 2025 and beyond
Tooling, pricing transparency, mobile UX and AI-driven analysis all sit at the top of the priority list.
- The pressures facing Community teams today
Shrinking budgets, increased DIY, rising expectations and the growing need to evidence ROI.
- The latest on data quality concerns and synthetic boosts
81% of buyers are worried about data quality, but views on synthetic data remain mixed.
- What all this means for the future of Insight Communities
How Community buyers can shape stronger partnerships – and how suppliers must adapt – to deliver flexibility, consultancy-led support, scalable solutions and authentic participant engagement.
Who took part?
Respondents across brands, agencies, consultancies and professional services, all sharing honest perspectives on their pressures and priorities.
Download the full report
Get the survey results, commentary and analysis from our team in this ebook. It’s designed to help both buyers and suppliers benchmark their practices and understand where the market is heading.
