How does my business benefit from an Insight Community?
Insight Communities are extremely flexible tools that can be used to achieve the objectives of each department in your business.
Whether it’s used by management or marketing, HR or R&D, UX or CEX, an Insight Community can offer significant strategic benefits. Investing in a STRAT7 Researchbods Insight Community that is used business-wide opens up opportunities for a range of teams and business needs, all in one place.
How your Management team benefits from an Insight Community
If you want to identify and seize growth opportunities, an Insight Community can help. By consulting with your existing customers on the platform, you can quickly sense-check your course of action and share it with your team. An Insight Community also offers a fast ‘gut check’ on emerging issues and news, as well as identifying growth areas and new customer groups.
How your Sales team benefits from an Insight Community
If you want a holistic view of your customer journey, an Insight Community can provide the knowledge and power you’ve been missing. An Insight Community integrates with your CRM and segments your target audience within the platform, so that you have a better understanding of the motivations, pain points and messaging that will wow your prospects and convert them into customers. For example, ITV’s Commercial Team leveraged their Community to map out purchase journeys and behaviour, advertising engagement and impact. For those selling to businesses, an Insight Community will provide rich audience/end-user insight to your buyers, strengthening relationships and growing revenue.
How your Marketing team benefits from an Insight Community
If you want to understand how memorable your branding is or how your audience will react to your upcoming advert, an Insight Community offers greater certainty in decision-making by involving customers in the creative process. Early testing and iteration on creative routes, messaging or assets, with fast feedback, also supports budget optimisation.
How your Research & Development team benefits from an Insight Community
If you want to ideate with customers to develop customer-focused solutions, an Insight Community is home to customers who can help you to fine-tune new ideas or innovations. You can also integrate cultural insights to understand emerging opportunities that your competitors might not be considering yet.
How your Product, UX and CEX teams benefit from an Insight Community
If you want to optimise products, test ideas and refine experiences before launch, an Insight Community can help uncover evolving preferences and needs. For example, National Trust’s Visitor Experience Team launched an Insight Community to focus on visitor experience and understand how best to communicate strategy messages to different audiences.
How your HR team benefits from an Insight Community
If you want to explore strategic growth with people who are experts on your products, services and customers, an employee Insight Community presents a huge opportunity for your business. Not only can customer-facing employees provide valuable consumer insight to your HR team, but they can also input into new internal corporate initiatives and ideas, fostering a sense of engagement and loyalty at the same time.
About the author
Charlotte Moody is Managing Director at STRAT7 Researchbods, where she leads tech-enabled customer research and AI-driven insight strategy for global consumer brands, across the Insight Community and Custom Insight Divisions.
