Automotive
Anticipate consumer needs and design the vehicles of the future
Drive the future of the automotive industry with insight and innovation.
The automotive industry is surging with transformative technologies that are rapidly reshaping the landscape. From the electrification of vehicles and the rise of self-driving capabilities to the growing prominence of software-defined vehicles, the sector is in the throes of a major technological revolution. Intensifying competition from new EV players, coupled with persistent economic pressures to reduce costs, has manufacturers in a race to innovate.
At the same time, we’re seeing a longer-term shift: a decline in new vehicle sales. To stay competitive, manufacturers are exploring new revenue streams (like tech subscriptions) whilst aftersales teams focus on maximising opportunities with older vehicles (4+ years) to continue driving growth.
By combining our deep expertise in automotive market research with our tech-enabled, agile methodologies, we empower our clients to not just stay ahead of these trends, but to proactively shape the future of the industry.
Why it matters
“Rapid evolution in the automotive sector, coupled with intense competition and economic pressures, means that companies have to stay agile and innovative. Great insight can help companies understand emerging trends, consumer preferences and the competitive landscape, allowing them to make informed decisions – and quickly.”
Sam Watson, Associate Insight Director
Sam Watson,
How we help you stay on top of emerging needs
Optimise customer experience to drive loyalty
Gain a deep understanding of your customers’ journeys. Understand what’s driving loyalty and attrition, and the steps you can take to address it.
- Understand customer journeys across the lifetime of their vehicle.
- Explore user experiences in-app and into vehicle connected services.
- Understand what’s driving positive and negative customer experiences across different vehicle segments, and deep dive into emerging needs.
Develop innovative propositions
Align your product strategy with customer needs while embracing technological innovations. Develop propositions that cater to current consumer desires and anticipate future demands.
- Understand how the cultural landscape around driving and vehicle ownership will impact the sector in future.
- Refine and prioritise focus by testing new vehicle or app concepts with customers.
- De-risk investment decisions by learning customers’ perceptions of emerging technologies.
Amplify marketing creatives
Creative powerful campaigns that resonate with your audience. Craft compelling messages and visuals that cut through sector noise.
- Test and refine creative to ensure it engages and drives action.
- Tailor content to evolving customer expectations.
- A/B test early stage campaign concepts.
Evolve, grow and adapt with agile insight
The automotive industry is as dynamic and multifaceted as the customers it serves. Our expertise in customer and market research allows us to delve deep into your audience’s needs, providing you with a clear understanding of their desires and pain points.
This insight empowers you to make informed decisions, stay ahead of market trends and drive innovation.
Here’s how we can support you
Insight
We combine rich human understanding with smart, agile technology to deliver insight that doesn’t just inform – it transforms
Insight Communities
Always-on insight from the people who matter most to your business
We loved hearing the customers talk about our exterior features following the specific research that they had supported. Our wider customer team said it was the best customer event to date due to the quality of insight that came directly from Community customers. Thank you for all your efforts getting us close to our customers.
Customer Insight Lead, Automotive client
Our solutions
We give you the clarity to act with confidence – whether it’s optimising digital experiences, understanding customers and markets, validating new products, refining brand strategy or maximising campaign performance. We turn complex insights into practical actions that drive growth and impact.
Product innovation
Evidence-based validation of concepts and pricing, eliminating guesswork before launch.
Comms & campaigns
Performance insight that predicts responses – driving conversion as well as engagement.
Brand strategy
Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses.
Market understanding
Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.
UX & online optimisation
Actionable insight into user behaviour, ensuring every click and interaction is optimised.
Meet some of our clients
