Consumer & retail

Turn emerging trends into actionable strategies

In retail, understanding shopper behavior is the key to winning.

More consumers are buying online and retail spaces are being redefined. With Gen Z and Gen Alpha reshaping habits through social media shopping and sustainability influencing everything from resale to packaging, the retail landscape is more dynamic than ever. Add in the rise of hyper-personalised recommendations powered by AI and the blurring lines between physical and digital storefronts, and it’s clear: retail brands can’t afford to stand still.

If you’re looking to uncover new growth opportunities, innovate your proposition or stay closer to shifting customer needs, we can help. Our team combines deep sector expertise with smart methodologies to turn insight into action, keeping your brand relevant, competitive and commercially sharp in an ever-changing market.

Expert view

“In retail, everything moves fast – consumer expectations, channels, competitors. That’s why brands need more than data. They need real, ongoing insight into what people want, how they shop and why they choose one brand over another. The right research helps you make smarter decisions and that’s what sets truly customer-led brands apart.”

Alicia Myers, Insight Director

Alicia Myers,

Insight Director

How we help you stay on top of emerging needs

Product and concept development

Bring better products to market, faster. From packaging design to in-home testing, we help you develop propositions that are built on real customer needs and instincts. Whether you’re exploring early ideas or refining your final offer, our tools and techniques uncover both instinctive and rational responses.

Gain rapid insights on the relevance and appeal of new propositions.
Get interactive feedback on new designs, packaging and ideas.
Uncover instinctive reactions via implicit testing.
Capture in-home usage and the occasions that drive purchase.
Co-create new products with your target audiences.

Pricing and range optimisation

Balance volume with margin. Understand what drives conversion and how your pricing can flex across different segments. We’ll help you shape a product range and pricing strategy that makes sense on the shelf and on the bottom line.

Discover demand at different price points.
Identify price elasticity and sensitivity across audiences.
Uncover perceived value to optimise your marketing mix.
Forecast long-term shifts in consumer preferences to inform inventory and NPD strategy.

Create outstanding omnichannel experiences

Make every touchpoint count. From store layout to app design, we map your customer journeys across channels, helping you reduce friction, create consistency and enhance brand loyalty.

Optimise UX across your digital platforms.
Capture full customer journeys and identify the moments that matter, from discovery to conversion.
Understand in-store experiences and how they connect with online.
Optimise store layouts and formats through customer feedback.
Improve “phygital” interactions with seamless online/offline integration.
Refine new creatives and customer journeys before launch.

Build a customer-centred strategy

Put the consumer voice at the heart of decision-making. Build a stronger, more trusted brand by actively involving your audience in strategic planning. Our insight helps you futureproof your thinking and keeps you close to what matters most.

Develop strategies that reflect real consumer priorities.
Test marketing, campaign or comms ideas for maximum relevance.
Ensure consistent consumer input throughout strategic cycles.
Strengthen brand trust through transparency and inclusion.

Insight with impact

Whether you need quick-turnaround concept testing or long-term strategic insight, we’ll tailor the right solution. Our global research services blend quant and qual techniques, advanced tech and a consultative approach to give you clear direction and better decisions.

Here’s how we can support you

Insight

We combine rich human understanding with smart, agile technology to deliver insight that doesn’t just inform – it transforms

Insight Communities

Always-on insight from the people who matter most to your business

The high stakes of expanding without insight

Our solutions

We give you the clarity to act with confidence – whether it’s optimising digital experiences, understanding customers and markets, validating new products, refining brand strategy or maximising campaign performance. We turn complex insights into practical actions that drive growth and impact.

Product innovation

Evidence-based validation of concepts and pricing, eliminating guesswork before launch.

Comms & campaigns 

Performance insight that predicts responses – driving conversion as well as engagement.

Brand strategy

Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses.

Market understanding

Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.

UX & online optimisation

Actionable insight into user behaviour, ensuring every click and interaction is optimised.