Media & entertainment

Stay relevant and resonant in a fast-moving media landscape

In a world of endless content, attention is the most valuable currency.

Audiences now expect quality, choice and hyper-personalisation, all delivered seamlessly across multiple channels. The AI revolution is reshaping everything from workflows and content recommendations to subscription strategies and licensing models. Meanwhile, the creator economy and multi-platform distribution have fragmented engagement, raising the stakes for every launch, headline and strategic decision.

To stay ahead, media owners, publishers and advertising planners must deeply understand shifting behaviours, respond in real time and centre content and UX decisions in insight. We help you move faster, test smarter and drive value at every touchpoint.

Expert view

“In media, success hinges on relevance more than ever. Whether it’s a new drama series, product placement, pricing model or product feature, the fastest route to ROI is a direct line to your audience. We give media brands the tools to understand what audiences want, so they can act fast, stay ahead and create real impact.”

Frances Revel-Cooper, Head of Custom Insight

Frances Revel-Cooper,

Head of Custom Insight

How we help you stay on top of emerging needs

Validate your content decisions

Make every piece count. Whether it’s a script, a segment or a new advertising format to help your commercial team, we help you uncover what resonates before it goes live.

Test and refine headlines, trailers, summaries and promotional content.
Capture real-time audience reactions to creative at every stage.
Sense-check emerging ideas and editorial angles with key segments.

Optimise user experience

Turn casual users into loyal fans. We uncover friction points and elevate UX across every platform, format and audience.

Map user journeys across apps, sites and streaming services.
Improve navigation, search and personalisation based on actual behaviours.
Tailor platform experience to different demographic and interest groups.

Shape pricing and packaging decisions

Maximise perceived value. We help you find the right balance between pricing, content bundles and ad strategies.

Test subscription tiers, content packages and pricing models.
Understand value drivers across segments and platforms.
Explore trade-offs between free, freemium and premium models.

Stay ahead of audience and cultural shifts

Adapt to what matters now. Our research keeps you in tune with macro trends, emerging interests and new monetisation models.

Track shifting values, behaviours and generational media habits.
Explore and validate non-advertising revenue streams (e.g. events, memberships, licensing).
Understand the cultural and emotional context behind viewing choices.

Insight with impact

Whether you need quick-turnaround concept testing or long-term strategic insight, we’ll tailor the right solution. Our media and entertainment market research blends quant and qual techniques, advanced tech and a consultative approach to give you clear direction and better decisions.

Here’s how we can support you

Insight

We combine rich human understanding with smart, agile technology to deliver insight that doesn’t just inform – it transforms

Insight Communities

Always-on insight from the people who matter most to your business

The high stakes of expanding without insight

Our solutions

We give you the clarity to act with confidence – whether it’s optimising digital experiences, understanding customers and markets, validating new products, refining brand strategy or maximising campaign performance. We turn complex insights into practical actions that drive growth and impact.

Product innovation

Evidence-based validation of concepts and pricing, eliminating guesswork before launch.

Comms & campaigns 

Performance insight that predicts responses – driving conversion as well as engagement.

Brand strategy

Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses.

Market understanding

Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.

Customer understanding

Strategic insight into customer motivations – helping you influence decisions, not just track demographics.