The pandemic and multiple lockdowns have created a significant knowledge gap – one that needs closing.
So, how will consumers behave as we emerge from the latest (and possibly last) lockdown? And how can brands capitalise on growing consumer confidence and potential pent-up demand?
In this 45 min webinar we discuss how brands are using Insight Communities to gain valuable insights into what consumers are thinking, doing and planning to do next. In the session we cover:
- How consumer behaviour has changed over the past twelve months.
- How to determine which changes are permanent vs temporary.
- How to predict (and influence) what consumers will do next.
- How to use customer closeness to reconnect with customers.
- How to respond quickly to your customers’ changing needs.
- Plus 4x mini case studies.
Speakers
Sarah Askew
Innovation Director at Researchbods
Sarah has over 17 years’ experience as a hands on researcher and digital research specialist. Her role is to develop our toolkit of solutions inline with technological advances in the industry, including the development of our in-house insight community platform, ex-plor. She works with clients to understand their research challenges, signposting existing tools to suit their needs, and identifying new ways to innovative and gain a deeper understanding of consumer behaviour.
Hannah Barnes
Insight Executive at Researchbods
