Expanding into a new market - whether it's a new audience, category, or geography - is exciting. But without the right insights, it can be a costly mistake.
We recently held a 30-minute webinar to tackle the three key questions brands must answer before taking that step:
- Who are my audience? Understanding behaviours, motivations, and cultural nuances
- Who are my competitors? Identifying market players and gaps in the landscape
- What’s my potential? Evaluating opportunities and risks with real-world data
Why watch?
We recently held a 30-minute webinar to tackle the three key questions brands must answer before taking that step:
- Who are my audience? Understanding behaviours, motivations, and cultural nuances
- Who are my competitors? Identifying market players and gaps in the landscape
- What’s my potential? Evaluating opportunities and risks with real-world data
Speakers
Alicia Myers, Insight Director – Liss is an experienced mixed-methods researcher who has worked with a range of brands in the Retail, FMCG, Financial Services, and Media space. Liss has worked across a range of global markets including North America, LATAM, APAC and Europe. She has a range of experience helping brands assess their position to launch or expand their products and services including Colart, Cupra, Farfetch and Pernod Ricard.
Steven Bird, Insight Director – Steven is a true mixed method researcher. Over the last 10+ years he’s worked across a breadth of brands and categories to help clients understand consumer needs, journeys, reactions and attitudes. From using facial coding to understanding unconscious reactions to television adverts, understanding sports consumption journeys with diary tools, or using implicit association testing to identify how food and drink brands are perceived across multiple markets. He loves a challenging brief and using new methodologies and techniques to get to the heart of what our clients need.
Don’t leave your brand’s success to change – watch the recording now!
