Brands want love and loyalty. They want to surprise and delight customers with their offering and service.
To do this they need to understand customers at a granular level. But what does ‘Customer Closeness’ really mean and how can you build it into your strategy to better meet their needs and drive business growth?
In this 35 minute session we discuss a range of key topics including:
- How customer closeness accelerates great decision-making.
- How technology is changing what it means to get closer to customers.
- The most effective approaches for listening to and engaging with your customers.
- How to bring customers and insights to life with key stakeholders in your business.
- How successful brands use customer closeness strategies to accelerate customer acquisition, growth and retention (including case studies).
Speakers
Sarah Askew
Innovation Director at STRAT7 Researchbods
Sarah has over 17 years’ experience as a hands on researcher and digital research specialist. Her role is to develop our toolkit of solutions inline with technological advances in the industry, including the development of our in-house insight community platform, ex-plor. She works with clients to understand their research challenges, signposting existing tools to suit their needs, and identifying new ways to innovative and gain a deeper understanding of consumer behaviour.
Katie Allen
Senior Insight Executive at Researchbods
Katie delivers insights for a range of B2C clients across various sectors including O2 and Twinings. She’s a key member of our insight team, managing projects through the full life cycle, from proposal to fieldwork to reporting and debriefs. Katie is passionate about discovering those unique moments of truth through skillful qualitative research. She enjoys being the voice of the consumer for clients, helping to shape business decisions that make a positive difference to people’s lives.
