4 October 2024

Unlock deeper customer insights with Your Customer Spotlight

Are you tired of traditional research methods that only scratch the surface? It's time to go beyond the basics and uncover what truly drives your customers.

In this exclusive on-demand webinar, our Consumer Solutions Lead, Katie Francis, introduces Your Customer Spotlight—a cutting-edge solution designed to reveal the full picture of your customers’ behaviours, attitudes, and motivations. By diving deep into their lives, this tool empowers you to make smarter, data-driven decisions that lead to real business impact.

Why watch?

  • Move beyond surface-level research
    Traditional research often leaves blind spots, giving you only part of the story. Your Customer Spotlight dives deeper to provide a more holistic view of your audience.
  • Uncover actionable insights
    Discover what truly matters to your customers and use those insights to drive meaningful change in your strategies.
  • Empower your decisions with data
    Make informed, evidence-based decisions that resonate with your customers and sharpen your competitive edge.

In just 22 minutes, you’ll learn how this innovative approach can transform your understanding of your audience and elevate your decision-making. You’ll also discover examples of how we’ve helped other brands get closer to their customers. Don’t miss out on the opportunity to gain the insights you’ve been missing.

Get in touch to find out more

Featured content

a group of people using AI in market research on their laptops

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AI at work through the eyes of our Insight team

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orange buildings with blue sky

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Return on investment or opportunity cost?

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people working on their laptops

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Starting out in market research (an apprentice’s perspective)

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trees photographed from below

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The balancing act between AI advancement and sustainability in research

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