Empowering strategic business decisions for a British supermarket chain

In a highly competitive market, our client, a leading British supermarket chain, needs to make informed, agile business decisions that can swiftly adapt to changing customer demands.

  • A community of over 28,000 active members provides the client with instant access to valuable customer opinions, ensuring that business decisions are based on real-time insights from a highly engaged audience.
  • The community contributes to smart, customer-focused solutions that drive market share growth by ensuring the supermarket delivers products and services that genuinely resonate with its customers.
  • This approach has led to a significant reduction in ad-hoc research costs, allowing the client to be more agile and responsive to changing market conditions without sacrificing the quality of insights.
  • The ability to collect over 1,000 survey responses within 24 hours ensures the client can react quickly to emerging trends, giving them a competitive edge in a fast-moving industry.

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The importance of the member feedback loop

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AI at work through the eyes of our Insight team

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Return on investment or opportunity cost?

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Starting out in market research (an apprentice’s perspective)

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