Hearst needed a dynamic solution to manage and engage their diverse portfolio of 17 magazine brands. The challenge was to deliver tailored, fast insights across multiple audiences while ensuring the platform could adapt to their ever-growing list of titles. Our community platform provided the flexibility and scalability needed to keep Hearst ahead in a competitive market.
- A dynamic community platform offers an immersive and tailored user experience for 17 magazine brands and 30,000 members, ensuring each brand engages with its specific audience while benefiting from the shared infrastructure.
- Delivers fast, topical audience insights that can be segmented by total readership, target demographics, or individual magazine titles, giving advertisers and brands actionable data to fine-tune campaigns and connect with key audiences.
- The centralised platform futureproofs Hearst’s community, enabling them to easily add new titles as their portfolio grows. This adaptability allows Hearst to maintain relevance in a constantly shifting media landscape.
