Since partnering with Greene King over 18 months ago, we’ve worked closely to establish and grow a vibrant, engaged, and highly effective Insight Community. Through a tailored hybrid approach – combining self-serve capabilities with full-service support – we’ve helped Greene King overcome challenges and achieve success. From a seamless transition to enhancing community engagement, this collaboration highlights the power of strong relationships and tailored solutions.
Seamless transition
Greene King needed a smooth transition for their existing members from a previous panel partner to a new platform. Our seamless migration ensured continuity and laid the foundation for a fast-growing community that now exceeds 5,000 members, with engagement 6% higher than average across other Insight Communities.
Empowering the team
Greene King’s team was new to using our platforms and tools for self-serve research. Our Project Management and Onboarding teams provided bespoke training, monthly technical support, and structured schedules, enabling them to confidently manage the platforms and their research projects.
Refreshing engagement
To sustain participation in Pubgoers tracker surveys, we collaborated with Greene King to create modular, engaging surveys. This improved the participant experience while maintaining the quality of insights.
Flexible support
Greene King wants a partner to evolve their community and maximise its value for the business. We developed a cost-effective, efficient solution that balances self-serve functionality with support from our specialist teams, tailored to their needs. This empowers the Greene King team to deliver its best work while ensuring cost-effective and efficient community management. With a dedicated team available whenever needed, Researchbods provide the support required to maintain a thriving and sustainable community.
Our partnership with Researchbods enables us to deliver agile insights to the business through self-serve tools and our large, engaged community. Video feedback allows us to get closer to our customers, bringing them to life across the organisation.
The ongoing partnership with Researchbods means their team knows our business inside out, helping us to fully leverage their strong full-service capabilities. We also receive great feedback from our community members, who love sharing their thoughts on our pubs and seeing their input drive real change!”
Caroline Dean, Insights Manager – Strategy & Performance
