Do I need an Insight Community?

We need to understand our customers better

Brands want to be best buddies with their customers. They talk about “putting customers at the heart of everything we do” yet often fall short. Insight Communities make it much easier to embed your customers and prospects into your plans. In short, Insight Communities facilitate customer closeness.

We need answers, fast

Insight Communities are agile. They are always-on, allowing for real-time consultation without project set-up. Even better, an Insight Community will also alert you to issues before you’re aware of them.

We need to make better decisions, with confidence

An Insight Community allows you to get useful responses from profiled Members and turn questions into answers and answers into strategy. In hours not days. Spend more time analysing and less time managing, so that you can make better business decisions, at speed.

We need a cost-effective research solution

Streamline your roster of research suppliers. Cut down the need for individual project pitches and tenders. Save time managing projects. Insight Communities are most effective when used on a long-term or ongoing basis.

We need insight to integrate with data

The first generation of Insight Communities were often their own little bubble, with limited ability to incorporate wider data. This is no longer the case. A modern Insight Community is designed to be part of a greater data lake, and can integrate CRM, ERP and third-party data, making them a greater strategic asset.

We need a short-term solution right now

Insight Communities are flexible and can adapt to the size and needs of any brand wishing to use one. Short-term plug-and-pay communities are becoming as common as the highly managed long-term versions, and both fit a particular set of business and knowledge needs.

We need real, human insight

This is going to sound a little obvious, but the most important reason to use an Insight Community is… the insight. If you want real, unfiltered customer views and opinions. If you want genuine customer knowledge. Then you need a platform to engage and capture it on a regular basis.