Category: Custom insight

a group of people using AI in market research on their laptops
Blog 

AI at work through the eyes of our Insight team

Discover how our insight team is using AI in market research – from speeding up desk research and admin tasks to supporting proposals and questionnaires – while still relying on the human touch for creativity, critical thinking and authentic insight.
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Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

As Mental Health Awareness Month ends, discover how research strengthened CALM’s campaign around suicide prevention – building community, connection, and impact.
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AI moderation – a quallie’s experience 

Can AI moderation really replace human researchers? Our Insight Manager, Sarah Whelan, shares her experience testing an AI moderator and what it means for the future of qualitative research.
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Simple, brilliant AI basics a.k.a. don’t forget your pigeons 

Not all AI tools need to be flashy of powerful. While peacock-like innovations grab headlines, it's the quieter, pigeon-like AI tools - automating tasks, enhancing surveys, and streamlining research - that truly transform our work. Discover three simple yet brilliant AI tools making a real impact.
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Every data point matters (a researcher’s POV)

Discover how data integrity in market research can prevent constly mistakes and optimise decision-making. Explore insights from Researchbods and STRAT7 Audiences experiment tackling online survey fraud and the shared responsibility for data quality.
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Blog 

It’s holiday season – or is it?

With fewer Brits packing their bags,how can travel brands stay ahead? Here are three strategies to connect with today’s cost-conscious holidaymakers.
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Exploring insights: key takeaways from Quirk’s London 2024

Earlier this month, our team had the chance of immersing themselves in the vibrant atmosphere of Quirk's London 2024. It was an opportunity to stay abreast of the latest developments in the market research landscape, connect with our clients and industry peers, and explore some captivating topics. In this blog, Ariana Richter delves into some of the highlights from the two-day event. From discussions on brand identity to the integration of AI, dive in and discover what's trending in our industry!
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Can AI truly improve the quality of your survey responses? Yes, and we have proof

Following targeted research, we have the data to show how AI can improve your survey engagement and responses.
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Blog 

4 considerations for migrating a brand tracker

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