Our survey toolkit

Our market-leading quant research toolkit

Our massive library of mobile-first survey questions.

From standard questions to specialist tools and System 1 inspired approaches, our ex-plor survey platform has it all. Whether you want to uncover implicit responses to your new branding or gather video feedback for CEX tracking, ex-plor can capture the metrics that matter.

We know that surveys need to be both easy and interesting to complete. That’s why ex-plor survey is mobile-first and highly customisable allowing you to work with our evolving toolkit of standard questions or to create your own, with support from our in-house developers.

You know your customers best and we believe that a survey is most powerful when it’s integrated with behavioural, transactional or loyalty data. Our suite of API integrations means your survey data never needs to sit in silo again.

Our survey toolkit

Get granular feedback on stimulus

Get deep feedback on packaging, ads and content, and capture engagement metrics and live responses with:

Media consumption tools to capture page views and reading behaviour, for print comms.
Highlighters, heat mapping and hotspot tools to understand aspects that are liked and disliked, and capture in-depth comments.
Dial tests to track how engagement peaks and wanes through the viewing or listening period.

Perfect your pricing, products and packaging

Co-create packaging, prioritise features and optimise pricing, taking the guesswork out of new product launches with:

Design Builder, which allows you to co-create packaging and concepts with customers.
Max Diff questions, to understand trade-offs around features and messaging.
Pricing optimisation questions including Wan Westerndorp, Gabor Granger and conjoint.

Implicit and ‘system 1’ tools dig beyond claimed behaviour

Understand System 1 decision-making and the dig into less rational and top-of-mind associations that are critical to brand loyalty and purchase, with:

Our Distinctive Brand Assets question – understand how well your assets are performing vs. competitors’.
Implicit Association Tests and Metaphor Elicitation to understand subconscious associations with your category, brand, messaging or products.
Timer Test to force fast, instinctive responses – perfect for top-of-mind brand association or testing cut through of marketing messages.

AI probing

We know that surveys need to work harder than ever to deliver on the ‘why’ as well as the ‘what’. Our AI survey chatbot asks smart probing questions which means you get maximum value from your verbatim. In our test studies:

Verbatim length doubles.
Verbatim quality increases by 80%.
Participant enjoyment improves.

“We are continuously evolving our survey toolkit to meet the needs of our clients; it’s what sets us apart and drives better outcomes for our clients. By focusing on leading-edge questions and enhancing participant experience, we ensure that our surveys deliver the most accurate and insightful results.”

Andy Smith, Scripting Development Lead, ex-plor survey