What we do
Research. Strategy. Real-world impact.
We're here to turn customer confusion into strategic clarity.
We’re not researchers who deliver reports – we’re specialists in decoding people and turning our findings into strategies. Through implementation-focused insight and decision-forcing analysis, we help brands rethink how they engage customers.
Whether you need in-depth analysis to inform strategy or speedy insight for tactical decisions, we deliver insights built for action, not endless deliberation.
Insight
Insight that creates strategic momentum.
We work as integrated insight partners who deliver the strategic direction that changes how you operate and compels decision making.
We combine advanced technology with human expertise: our platforms capture and extract data at pace and our expert researchers transform this raw information into evidence-based, actionable insight.
This enables us to translate customer feedback into effective strategies and market advantage that fundamentally shift your position.
We work with insight teams to help them build significant stakeholder influence. When they need boardroom credibility, we deliver the clear, strategic direction that makes an impact. Our clients choose us because they need partners who understand the pressures they’re under, and who deliver the insight that truly drives business evolution.
Our solutions
UX & online optimisation
Actionable insight into user behaviour, ensuring every click and interaction is optimised.
Customer understanding
Strategic insight into customer motivations – helping you influence decisions, not just track demographics.
Market understanding
Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.
Product innovation
Evidence-based validation of concepts and pricing, eliminating guesswork before launch.
Brand strategy
Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses.
Comms & campaigns
Performance insight that predicts responses – driving conversion as well as engagement.
Insight Communities
Engineered for a world that never stands still
In fast-moving markets, standard research methods just can’t keep pace. Behaviours evolve quickly. Budgets tighten. Teams are stretched. Yet expectations for fast, accurate insight continue to rise.
That’s why leading brands turn to us.
Our Community platform ex-plor delivers comprehensive research capabilities through one powerful platform. With hundreds of question types, seamless API integration and custom design that can be tailored to match your brand identity, it provides the complete customer intelligence solution.
Our specialist teams handle everything from onboarding your community to daily engagement to defining community strategy, turning your Community into an always-on insight engine. With dedicated community management and strategic research design, our Communities deliver real-time access to the people who matter most.
Whether you need to pressure-test ideas, explore behaviours or co-create with customers, our engaged Communities deliver immediate feedback. High participation rates and active member discussions mean faster insights with deeper context.
Our specialist Community teams
Community Management
Engaged members = meaningful insight.
We turn your Community into a continuous feedback hub. Our Community Managers drive participation, maintain engagement, and keep members actively contributing – so you get consistent feedback flow, not periodic bursts.
Onboarding
Expert-led set up. Seamless delivery.
With 120+ builds and transitions under our belt, we know how to launch Communities that last. Our Onboarding specialists handle setup complexity and platform migrations so you avoid the common mistakes that kill Community engagement before it starts.
Client Services
Your strategic partner at every step.
Our Client Services team drives Community success beyond individual projects. As one of the few providers with a dedicated team focused on your success, we optimise your Community strategy for business results whilst building stakeholder confidence in its impact.
Meet some of our clients
