Brand strategy
Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses
Stronger brands start with stronger customer connections.
Your brand doesn’t live in your logo or your guidelines. It lives in people’s minds – in how they feel, what they believe, and how they see you fitting into their world.
In fast-moving markets, staying relevant and distinctive is a constant challenge. Our brand strategy services help you uncover how your brand is perceived today and where you can confidently take it next.
Why it matters
“The most successful brands don’t chase trends – they build lasting meaning with their customers. Our role is to help brands understand those deeper connections, so they can adapt and grow without losing what makes them special.”
John Horgan, Brand Solutions Lead
John Horgan,
Brand Solutions Lead
How we help you build a brand that sticks
Brand positioning
Unlocking the emotional connection between your brand and your audience isn’t always easy. We go deeper to understand how your brand shows up in people’s lives, so you know exactly what resonates.
Tools we use:
- Implicit brand association testing: Uncover implicit / system 1 associations.
- Image association and metaphor tasks: Understand subconscious and emotional associations.
- Guided emotional and sensory journeys: Unearth deep associations using creative techniques.
Competitor landscape
It’s crowded out there. We help you see where you truly stand in the market and where you can stand out.
Tools we use:
- Cultural audits: Build rich contextual understanding of your market.
- Market mapping: Uncover how customers position you vs competitors.
- Brand switching trials: Diary-based exercises where consumers switch brands and reflect on the experience.
Brand development & health
Staying relevant takes constant focus. We help you explore the stretch potential of your brand, identifying what to evolve while staying true to your core.
Tools we use:
- Distinctive asset evaluation: Test how strongly your brand assets perform.
- Brand architecture assessment: Explore the impact of extending or simplifying your range.
- Brand tracking: Set meaningful KPIs and measure progress against them.
Brand Asset Audit
Brand Asset Audit is a smart and simple solution we offer, designed to help your brand stand out in a crowded marketplace. We systematically evaluate your brand’s unique assets – logos, colours, fonts, slogans, packaging – to ensure they’re deeply embedded in consumers’ minds.
Key benefits:
- Improve advertising effectiveness through clear, data-backed brand guidelines.
- Boost in-store distinctiveness and sales potential through easier product recognition.
- Increase long-term brand salience and market presence.
By leveraging the latest marketing science, our Brand Asset Audit delivers actionable strategies to sharpen your competitive edge and enhance your brand’s performance.
Powered by experts. Focused on what matters.
Our insight specialists know how to get beneath the surface of your brand. We blend behavioural science, cultural insight and robust data to help you make informed decisions based on facts, as well as gut feel. With our brand strategy services, you’re not just measuring your brand; you’re insuring it for the future.
Other solutions
We give you the clarity to act with confidence – whether it’s optimising digital experiences, understanding customers and markets, validating new products, refining brand strategy or maximising campaign performance. We turn complex insights into practical actions that drive growth and impact.
Product innovation
Evidence-based validation of concepts and pricing, eliminating guesswork before launch.
Comms & campaigns
Performance insight that predicts responses – driving conversion as well as engagement.
Customer understanding
Strategic insight into customer motivations – helping you influence decisions, not just track demographics.
Market understanding
Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.
UX & online optimisation
Actionable insight into user behaviour, ensuring every click and interaction is optimised.
Meet some of our clients
