Comms & campaigns
Clarity on what works – so your creative connects, your message resonates and your campaigns deliver
Take the guesswork out of your campaigns and launch with confidence.
Marketing teams have never been under more pressure. Rising costs, demands on consumer attention and increasing consumer expectations mean every campaign needs to work harder than ever. But how do you make sure your message cuts through?
That’s where we come in.
With our expert team behind you, we help you test, fine-tune and optimise your creative and campaigns, so you can be confident you’re making the right calls at every stage, from first concept to final results.
Why it matters
“In today’s crowded market, great creative alone isn’t enough. You need to know your campaign is truly connecting with your audience. We give our clients confidence by making sure they hear directly from their audiences, at every stage.”
Rob Wakerell, Comms & Campaigns Solutions Lead
Rob Wakerell,
Comms & Campaigns Solutions Lead
How we help you optimise your campaigns
Creative testing
Make your ideas work harder. We help you explore creative territories, refine messages and pressure-test ideas early before investing heavily in production.
- Semiotic analysis: Spot emerging cultural codes shaping your category and create stand-out campaigns.
- Implicit response testing: Uncover emotional reactions and gut-level associations.
- Qualitative focus groups: Gather real-time feedback, co-create and iterate, both online and in person.
Ad diagnostics
Take the guesswork out of creative execution. We assess how well your ads resonate across formats, channels and audiences, so you can invest with confidence.
- Text highlighter analysis: See what’s landing in your copy and messaging.
- Heatmapping: Understand what’s capturing visual attention for OOH, digital and print ads.
- Dial tests: Measure real-time reactions to video and audio content.
- Eye tracking & facial coding: Decode subconscious responses across any AV creative.
- Online qual via ex-plor video: Dive deeper into consumer reactions.
Multi-media campaign effectiveness
Don’t just run the numbers – really understand your campaign’s impact across every touchpoint. We help you capture true recall, engagement and brand lift.
- Pre & post, test & control and continuous evaluation: Common methodologies we apply to measure effectiveness with rigour.
- Quantitative campaign effectiveness surveys: Tailored to your KPIs.
- Media mix evaluation tools: Assess how different channels drive incremental impact and optimise spend.
- Benchmarkable templated surveys: Compare performance across campaigns.
- Passive tracking: Monitor real-world behaviour changes.
- Video vox-pops: Bring your customer’s voice directly into your post-campaign review.
Driven by expertise. Focused on outcomes.
With decades of experience testing creative and campaigns, our insight team knows how to unlock the insights that matter. We know that great creative needs to speak to hearts as well as minds. We help you translate customer feedback and emotional impact into action, for campaigns that leave a lasting impression.
Other solutions
We give you the clarity to act with confidence – whether it’s optimising digital experiences, understanding customers and markets, validating new products, refining brand strategy or maximising campaign performance. We turn complex insights into practical actions that drive growth and impact.
Brand strategy
Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses.
Product innovation
Evidence-based validation of concepts and pricing, eliminating guesswork before launch.
Customer understanding
Strategic insight into customer motivations – helping you influence decisions, not just track demographics.
Market understanding
Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.
UX & online optimisation
Actionable insight into user behaviour, ensuring every click and interaction is optimised.
Meet some of our clients
