Community Management
Creating vibrant, trusted Communities where members connect, engage and inspire insight
Turning members into advocates and your Community into a powerful engine for insight.
Every thriving Insight Community starts with trust, relevance and connection. Whether you’re engaging long-time loyalists or someone who’s not your current customer, making them feel valued is what keeps your Community vibrant and your research meaningful.
That’s where our Community Management team comes in. They act as an extension of your team – keeping on top of the day-to-day running of your Community, whilst driving strategy, sharing best practice and developing creative approaches to engage members. From onboarding to engagement strategy, they create a dynamic, two-way dialogue with your audience, ensuring members stay active, invested and ready to share.
With an agile approach, they bring your brand to life inside the Community – moderating with care, listening with purpose and sharing back the learnings. The result? Deeper connections, more actionable insights and a clear view of what matters most to your customers.
Why it matters
“An Insight Community shouldn’t just collect feedback – it should earn trust. Our role is to create a space where members feel seen and heard, and where brands gain the insight they need to move forward with confidence.”
Stuart Jones, Head of Community Management
Stuart Jones,
Head of Community Management
What we bring to your Community
Experts who go beyond moderation
Your Community deserves more than just someone doing moderation on the side. Our Community Managers are specialists with years of experience in building and maintaining Insight Communities. This means they know how to craft engaging experiences for your members, build connection and deliver content that sparks rich insight. We carefully match each Community Manager to your brand to bring the right sector knowledge, tone and chemistry for both you and your members. Acting as the heartbeat of your Community, they run it day-to-day, ensuring the tone stays on-brand and on-point.
Expertise across different audiences
From Gen Z to high-net-worth customers and anyone in between, we know how to connect with each segment in ways that feel relevant and authentic – evolving your panel into a true Insight Community.
Always-on performance tracking
We monitor member sentiment and track key health metrics to proactively identify areas of opportunity and intervene early if something’s off-track.
Strategic support from day one
Your Community is backed by a wider team of specialists in insight, engagement and Community health. We promote a test-and-learn culture, continuously evolving the strategy to deliver value for both you and your members.
Featured content
Making Insight Communities work for you
We know what it takes to build and sustain a thriving Insight Community, so you don’t have to. From setting clear objectives to keeping members engaged month after month, we combine strategic thinking with hands-on delivery. Whether you’re launching from scratch or evolving an existing panel, we’ll guide you every step of the way – with thoughtful moderation, relevant content and a sharp eye on performance.
Meet our Community Management team
Other teams
Onboarding
Specialist support at every stage of Community set-up whether you’re starting from scratch or switching suppliers
Client Services
Our Client services team is your strategic partner – aligning your Insight Community with research goals, driving ROI and delivering seamless support through every stage of your journey
Meet some of our clients
