Insight

Insight that creates strategic momentum

Insight built for action.

Demands for insight are greater than ever, but increasingly, you’re having to do more with less.

You need to prove the value and impact of your insight to secure budget, but with bots and AI responses muddying the water, data quality is declining.

We deliver strategic direction that changes how you operate. Our AI speeds up the pace of extracting data, and our researchers transform this into actionable insight. Customer feedback becomes effective strategies and market advantage that shift your position.

Working as integrated partners, we help insight leaders build stakeholder influence through evidence-based thinking that compels decisions. When insight teams need boardroom credibility, we deliver the strategic direction that makes an impact.

Our clients choose us because they need partners who understand the pressures they’re under, and deliver insight that drives business evolution.

Researchbods are always great at understanding our needs, finding a way to meet them against tight budgets and the analysis is spot on where it can be shared straight to the business without having to be edited or questioned. 

Iain Amos, Senior Insights Manager, UK&I at Twinings 

We don’t tell clients what they want to hear about their customers. We tell them what they need to understand. That’s the difference between research that validates existing thinking and partnerships that challenge it to create breakthrough strategies.

Hannah Downs, Head of Insight, Researchbods

Our approach

Human-curated, tech-enabled agile insight

Speed without accuracy is useless. So is accuracy that arrives too late to matter. Our AI-enhanced technology and in-house data collection arm eliminate the choice between fast and reliable. We can generate insight quickly, but still remain flexible when the course unexpectedly changes.

We match methodology to business reality, not preference. Qual when you need depth, quant when you need scale, online when speed matters, offline when context is crucial. From large-scale tracking studies to continuous Insight Communities, and lots in between. The right method for the right question.

One-off studies create snapshots. Ongoing programmes create understanding. We specialise in longer-term programmes, assimilating existing insight, blending data streams and building on sector knowledge to deliver actionable, contextualised insights.

Working with us also gives you access to the full range of STRAT7’s specialisms.

How we do it

Insight specialists who integrate with your team

Our team brings together research rigour and strategic thinking – we know how to extract insights and how to apply them to drive business results.

Clients come for our world-class toolkit, but stick around for our service. We match the right team with the right client, building working relationships that outlast individual projects.

Our insight team at Researchbods work as strategic collaborators, anticipating project needs and business challenges, and providing solutions before you have to ask.

What you get

Insight primed for implementation

We know the difference between interesting findings and actionable intelligence. Our analysis focuses on what your business should do differently, not just what your customers think.

We tailor our deliverables to your audience – boardroom presentations for executives, detailed analysis for analysts, visual summaries for broader teams. Our format choices are designed to drive action, as well as understanding. We challenge briefs before we answer them, asking ‘so what?’ and ‘now what?’ throughout our analysis, so we provide insight that your decision-making needs.