Insight Communities
Stay closer. Move faster. Think smarter.
Insight Communities built for today's challenges.
In a world that never stops changing, traditional research methods often struggle to keep up.
Consumer behaviours shift overnight. Budgets are under pressure. Insight teams are stretched thinner than ever. And yet, the demand for fast, accurate insight has never been higher.
That’s where we come in.
Whether you’re looking to do more with less, get closer to your customers or make confident decisions in record time, an always-on Insight Community gives you the power to act, not just react.
What’s an Insight Community?
It’s your own private hub of verified customers – ready to engage, test, share and co-create.
From a few hundred to tens of thousands of participants, our Communities bring your audience together in one secure, branded space, so you can:
- Tap into real-time feedback
- Explore attitudes and behaviours as they evolve
- Test new ideas, creative or propositions
- Track changing sentiment over time
- Build deeper relationships with your customers
No more guesswork. Just fast, informed decisions grounded in real insight.
Our partnership with Researchbods enables us to deliver agile insights to the business through self-serve tools and our large, engaged community. The ongoing partnership means their team knows our business inside out, helping us to fully leverage their strong full-service capabilities. We also receive great feedback from our community members, who love sharing their thoughts on our pubs and seeing their input drive real change!
Caroline Dean, Insights Manager – Strategy & Performance at Greene King
Researchbods are always great at understanding our needs, finding a way to meet them against tight budgets and the analysis is spot on where it can be shared straight to the business without having to be edited or questioned.
Iain Amos, Senior Insights Manager, UK&I at Twinings
Why choose a Researchbods’ Community?
Flexible support
Whether you want to do it yourself, or get full-service support, you’ll get access to a dedicated team of experts – from insight specialists to community managers – who act as an extension of your own. We keep your Community engaged, your projects on track and your outcomes aligned to your goals.
Client services
At the heart of our model is our Client Services team – strategic account leads who are dedicated to shaping your Community to meet your wider business needs. They’ll help define objectives, find the right solutions, track ROI and ensure your stakeholders stay engaged and informed.
Community Management
Our experienced Community Managers handle the day-to-day running of your branded Community – everything from managing content calendars and engagement strategies to monitoring performance and member wellbeing. They make sure your Community remains vibrant, relevant and ready for insight.
Onboarding
Getting started is simple. Our specialist Onboarding team owns the Insight Community set up and brings in the right experts at the right time, from platform design and branding to profiling and launch. We’ll make sure your Community is built to succeed from day one.
Smarter, deeper insights
It’s not just about collecting data. We combine behavioural profiling, brand data and ongoing feedback to build a 360° view of your customers. Then we distil it into stories and strategies you can act on with confidence.
Endless potential, tailored to your needs
Short- or long-term. From 100 to 100,000 members. From product testing to cultural tracking – no two Communities are the same. We’ll help design the right solution for your business, no matter your brief or budget.
Ebook
Insight Communities: Driving success in an uncertain world
Not ready for a Community?
No problem.
Our Insight team is made up of seasoned researchers, sector specialists and creative thinkers who know how to get to the heart of a challenge – fast.
Whether you’re testing a concept, exploring a new audience or looking for strategic guidance, we can deliver standalone research projects tailored to your goals.
If an Insight Community isn’t the right fit now, we’ll meet you where you are – offering the same level of expertise, rigour and actionable thinking through ad hoc or ongoing research support. And if things evolve? We can easily scale up into a Community when the time is right.
Backed by the power of STRAT7
Researchbods is part of the STRAT7 group – a collective of industry-leading agencies united by a shared mission: to help businesses act on insight with speed and confidence.
That means when your brief calls for something broader, deeper or more specialised, we can scale up instantly. Tap into analytics experts, cultural strategists and sector specialists across the group – seamlessly, through a single point of contact.
It’s insight with added firepower. All managed through one trusted relationship.
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