Product innovation
Evidence-based validation of concepts and pricing, eliminating guesswork before launch
Big ideas are everywhere. We help you find the ones that will win.
Markets move fast. Competitors launch new offerings overnight. Trends appear (and disappear) in a flash. The challenge isn’t coming up with ideas – it’s knowing which ones will stick with your customers.
That’s where we come in.
We help you cut through the guesswork. Whether you’re creating something new, refining your range, designing a new service offering, setting the right price or designing packaging that pops – our expert team brings you closer to what your customers really want. With the right insight at every step, you can launch with confidence.
Why it matters
“Innovation is exciting, but it’s also full of risk. Our job is to take the uncertainty out of decision-making, so our clients can move forward with confidence. The best ideas aren’t always the loudest – they’re the ones that are grounded in real customer need.”
Peter Strachan, Product Solutions Lead
Peter Strachan,
Product Solutions Lead
How we help you innovate smarter
Innovate & create
New ideas carry risk. We build continuous feedback loops into your innovation process, so you’re learning and improving at every stage.
Tools we use:
- Ideation: Pop-up Insight Communities and co-creation workshops to spark fresh thinking.
- Range optimisation: Test and refine the right product mix.
- Product and concept testing: Quickly validate ideas with our templated testing solutions.
- Max Diff and KANO: Pinpoint which features matter most to your customers.
- strat7.ai: Turn unstructured online data into fresh ideas, identifying emerging needs and trends.
Perfect pricing
Even great products can fail if the price isn’t right. We help you uncover how much your customers value different features and where the sweet spot is.
Tools we use:
- Conjoint analysis: Understand how customers trade off features and price.
- Van Westendorp: Identify the optimal price range.
- Gabor Granger: Map demand curves and test pricing sensitivity.
Eye-catching packaging
If you want to stand out, you’ve got to grab attention. We help you test designs, spot what’s working (and what’s not), and make sure your packaging turns heads.
Tools we use:
- Eye tracking: See what catches the eye and what gets overlooked.
- Highlighter & annotation tools: Direct customer feedback on what they like (and don’t).
- Interactive shelf-testing (online or store mock-up) with optional conjoint: Understand shelf stand out and product interactions.
- Augmented reality: Let customers preview designs in their own homes.
- In-person testing: Send products to homes or bring them into focus groups for hands-on feedback.
Driven by expertise. Focused on outcomes.
We don’t just crunch data and create reports – we’re an experienced team of innovation specialists, researchers and behavioural experts who know what to look for. We ask the right questions, apply the right tools and turn data into clear, actionable answers. Our hands-on approach means you get more than just numbers – you get the confidence to back the right ideas.
Other solutions
We give you the clarity to act with confidence – whether it’s optimising digital experiences, understanding customers and markets, validating new products, refining brand strategy or maximising campaign performance. We turn complex insights into practical actions that drive growth and impact.
Brand strategy
Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses.
Comms & campaigns
Performance insight that predicts responses – driving conversion as well as engagement.
Customer understanding
Strategic insight into customer motivations – helping you influence decisions, not just track demographics.
Market understanding
Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.
UX & online optimisation
Actionable insight into user behaviour, ensuring every click and interaction is optimised.
Meet some of our clients
