UX & online optimisation
Actionable insight into user behaviour, ensuring every click and interaction is optimised
Optimise your digital platforms and deliver outstanding user experience.
Online experiences are more important than ever. Customer interactions are increasingly digital-first. Purchase journeys bounce quickly between online and offline (and maybe back to online).
When digital customer experiences are so critical, how can you ensure you’re delivering the ideal experience, driving conversions and troubleshooting customer queries?
Our digital insight specialists are here to help. We’ll rapidly test and iterate wireframes and prototypes, advise how to improve online customer journeys and refine features and functionality, ensuring you’re never missing an opportunity to delight existing customers or convert new ones.
Why it matters
“Delivering a flawless user experience is now table stakes for any business that relies on digital touchpoints to succeed. But journeys that seem logical on paper often aren’t intuitive for users. We can work with you to understand user behaviour and how they interact with your digital assets, improve your functionality, and deliver winning online customer experiences.”
Sarah Whelan, UX Solutions Lead
Sarah Whelan,
UX Solutions Lea
How we help you optimise your apps and websites
Design & develop
Iterate site plans and wireframes with agile generative insight which informs design and development. Test layouts, navigation, messaging and sitemaps.
- Test prototypes: Get early feedback.
- Tree testing: Assess how easily content can be found.
- Card sorting: Get user input on how you organise information.
- First-click testing: Identify navigation issues.
Optimise user experience
Understand user experience across your platforms (and those of your competitors) to identify issues, improvements and opportunities to drive conversion.
- Accompanied surfs: Capture natural behaviours, set tasks and deep dive into experiences.
- Framing device: Pull live websites into a survey. Flow participants seamlessly between using the site and giving feedback on it.
- Eye tracking: Understand where users look and capture mouse movement and clicks.
Powered by stories. Focused on results.
We have the expertise and enthusiasm to unearth the user experience moments that matter. We create user stories that drive practical actions and make an immediate impact on your digital customer experiences. By tailoring our storytelling and delivery to suit the audience, whether you’re conducting UX testing for technical teams or seeking product investment from the Board, you’ll have the insight you need to succeed.
Other solutions
We give you the clarity to act with confidence – whether it’s optimising digital experiences, understanding customers and markets, validating new products, refining brand strategy or maximising campaign performance. We turn complex insights into practical actions that drive growth and impact.
Brand strategy
Strategic insight into brand perception gaps – so you can strengthen advantages and eliminate weaknesses.
Product innovation
Evidence-based validation of concepts and pricing, eliminating guesswork before launch.
Customer understanding
Strategic insight into customer motivations – helping you influence decisions, not just track demographics.
Market understanding
Early intelligence on market disruption – so you can adapt strategy before change becomes obvious.
Comms & campaigns
Performance insight that predicts responses – driving conversion as well as engagement.
Meet some of our clients
