Blogs

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10 reasons every brand needs an Insight Community in 2026

We explore 10 reasons Insight Communities matter more than ever in 2026 – from building customer closeness and trusted insight to supporting faster, more confident decision-making in an AI-driven world.
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Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

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Champagne sobriety: reflections for brands

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The importance of the member feedback loop

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AI at work through the eyes of our Insight team

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Return on investment or opportunity cost?

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Starting out in market research (an apprentice’s perspective)

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The balancing act between AI advancement and sustainability in research

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Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

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How Pampers cracked the Chinese market (with a little help from sleep and science)

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Debunking the biggest myths about Insight Communities

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AI survey chatbots: your questions answered

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This blog is 100% true (we think): takeaways from MRS 2025

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Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps

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AI moderation – a quallie’s experience 

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Behind the scenes at Researchbods – celebrating our team this International Women’s Day 

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The high stakes of expanding without insight

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Maximising customer engagement in Insight Communities

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Simple, brilliant AI basics a.k.a. don’t forget your pigeons 

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Every data point matters (a researcher’s POV)

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New Year, same me? Our insight team’s resolutions for 2025

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Christmas ads and brand assets: the gift that keeps on giving?

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Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

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Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

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Cultivating connections: A global approach to community success

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7 key steps to master consumer market research: a guide for businesses

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It’s holiday season – or is it?

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AI, partnerships, and insights: what we took away from Quirk’s New York

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The tech tightrope: balancing regulation, ethics and customer needs in AI development

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3 actions brands can take to improve consumer financial health

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What next? Musings and predictions on what insight industry hot topics will be in the next 12 months

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Brands need neutrality not cheap laughs to engage consumers this general election

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A day in the life at Researchbods – Insight Director Pete Strachan

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Customer-centricity: Fresh perspectives and approaches

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Best practices for eliminating bots and professional respondents from survey responses

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Quirk’s Chicago & IIEX Austin 2024: 3 things we can’t stop talking about

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Blog image Key takeaways from Quirks London

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Exploring insights: key takeaways from Quirk’s London 2024

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Can AI truly improve the quality of your survey responses? Yes, and we have proof

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Building the business case for an Insight Community

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Tech industry insights: Byte-sized insights!

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4 considerations for migrating a brand tracker

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Retail industry insights: to buy or not to buy?

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What are Insight Communities good for?

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Sustainability industry insights: sustainability or savings?

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Media industry insights: How in demand is on-demand?

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Financial services industry insights: Let’s get fiscal!

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Travel & Tourism industry insights: Safe from the cost of living crisis?

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How to implement an Insight Community

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what is an insight community researchbods

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What is an Insight Community?

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12 questions to ask when choosing an Insight Community

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The more you see something the more you like it.

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How to activate your customer segments

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Which membership should your Insight Community have?

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6 Top Tips for rewarding Insight Community members researchbods

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6 top tips for rewarding Insight Community members

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3 tips to understand your brand vs competitors

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8 Recruitment tips for your Insight Community researchbods

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8 recruitment tips for your Insight Community

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4 tips to deliver Market Research at speed researchbods

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4 tips to deliver Market Research at speed

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4 ways Insight Communities make you more agile

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researchbods tips for your rebrand

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6 pitfalls to avoid for your next rebrand

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Deep Dive: Brief history of branding

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4 tips to create value around customers

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Are there gaps in your data? 5 tips to plug it!

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3 tips to integrate Insight Communities into your business

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