Blogs

AI at work through the eyes of our Insight team

Discover how our insight team is using AI in market research – from speeding up desk research and admin tasks to supporting proposals and questionnaires – while still relying on the human touch for creativity, critical thinking and authentic insight.

Return on investment or opportunity cost?

Starting out in market research (an apprentice’s perspective)

The balancing act between AI advancement and sustainability in research

Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

How Pampers cracked the Chinese market (with a little help from sleep and science)

Debunking the biggest myths about Insight Communities

AI survey chatbots: your questions answered

This blog is 100% true (we think): takeaways from MRS 2025

Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps

AI moderation – a quallie’s experience

Behind the scenes at Researchbods – celebrating our team this International Women’s Day

The high stakes of expanding without insight

Maximising customer engagement in Insight Communities

Simple, brilliant AI basics a.k.a. don’t forget your pigeons

Every data point matters (a researcher’s POV)

New Year, same me? Our insight team’s resolutions for 2025

Christmas ads and brand assets: the gift that keeps on giving?

Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

Cultivating connections: A global approach to community success

7 key steps to master consumer market research: a guide for businesses

It’s holiday season – or is it?

AI, partnerships, and insights: what we took away from Quirk’s New York

The tech tightrope: balancing regulation, ethics and customer needs in AI development

3 actions brands can take to improve consumer financial health

What next? Musings and predictions on what insight industry hot topics will be in the next 12 months

Brands need neutrality not cheap laughs to engage consumers this general election

A day in the life at Researchbods – Insight Director Pete Strachan

Customer-centricity: Fresh perspectives and approaches

Best practices for eliminating bots and professional respondents from survey responses

Quirk’s Chicago & IIEX Austin 2024: 3 things we can’t stop talking about

Exploring insights: key takeaways from Quirk’s London 2024

Can AI truly improve the quality of your survey responses? Yes, and we have proof

Building the business case for an Insight Community

Tech industry insights: Byte-sized insights!

4 considerations for migrating a brand tracker

Retail industry insights: to buy or not to buy?

What are Insight Communities good for?

Sustainability industry insights: sustainability or savings?

Media industry insights: How in demand is on-demand?

Financial services industry insights: Let’s get fiscal!

Travel & Tourism industry insights: Safe from the cost of living crisis?

How to implement an Insight Community

What is an Insight Community?

12 questions to ask when choosing an Insight Community

The more you see something the more you like it.

How to activate your customer segments

Which membership should your Insight Community have?

6 top tips for rewarding Insight Community members

3 tips to understand your brand vs competitors

8 recruitment tips for your Insight Community

4 tips to deliver Market Research at speed

4 ways Insight Communities make you more agile

6 pitfalls to avoid for your next rebrand

Deep Dive: Brief history of branding

4 tips to create value around customers

Are there gaps in your data? 5 tips to plug it!

3 tips to integrate Insight Communities into your business