Blogs

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What exactly is an Insight Community?

Insight Communities play an important role in business decision-making today. Consumers have more choice, their loyalty is more precious, so an Insight Community can support strategic decisions that ensure your brand is one they love and promote. The key is digging deep and really getting to know your customers.
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How does my business benefit from an Insight Community?

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Do I need an Insight Community?

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What are Insight Communities good for today?

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What is the ROI of Insight Communities? 7 ways to measure customer insight value

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Insight Community onboarding: common mistakes and how to fix them

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Mentorship and the power of Give to Gain this International Women’s Day

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Bridging the empathy gap for neurodivergent customers

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10 reasons every brand needs an Insight Community in 2026

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Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

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Champagne sobriety: reflections for brands

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The importance of the member feedback loop

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AI at work through the eyes of our Insight team

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Return on investment or opportunity cost?

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Starting out in market research (an apprentice’s perspective)

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The balancing act between AI advancement and sustainability in research

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Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

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How Pampers cracked the Chinese market (with a little help from sleep and science)

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Debunking the biggest myths about Insight Communities

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AI survey chatbots: your questions answered

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This blog is 100% true (we think): takeaways from MRS 2025

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Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps

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AI moderation – a quallie’s experience 

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Behind the scenes at Researchbods – celebrating our team this International Women’s Day 

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The high stakes of expanding without insight

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Maximising customer engagement in Insight Communities

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Simple, brilliant AI basics a.k.a. don’t forget your pigeons 

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Every data point matters (a researcher’s POV)

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New Year, same me? Our insight team’s resolutions for 2025

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Christmas ads and brand assets: the gift that keeps on giving?

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Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

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Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

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Cultivating connections: A global approach to community success

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7 key steps to master consumer market research: a guide for businesses

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It’s holiday season – or is it?

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AI, partnerships, and insights: what we took away from Quirk’s New York

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The tech tightrope: balancing regulation, ethics and customer needs in AI development

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3 actions brands can take to improve consumer financial health

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What next? Musings and predictions on what insight industry hot topics will be in the next 12 months

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Brands need neutrality not cheap laughs to engage consumers this general election

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A day in the life at Researchbods – Insight Director Pete Strachan

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Customer-centricity: Fresh perspectives and approaches

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Best practices for eliminating bots and professional respondents from survey responses

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Quirk’s Chicago & IIEX Austin 2024: 3 things we can’t stop talking about

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Blog image Key takeaways from Quirks London

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Exploring insights: key takeaways from Quirk’s London 2024

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Can AI truly improve the quality of your survey responses? Yes, and we have proof

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Building the business case for an Insight Community

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Tech industry insights: Byte-sized insights!

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4 considerations for migrating a brand tracker

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Retail industry insights: to buy or not to buy?

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What are Insight Communities good for?

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Sustainability industry insights: sustainability or savings?

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Media industry insights: How in demand is on-demand?

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Financial services industry insights: Let’s get fiscal!

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Travel & Tourism industry insights: Safe from the cost of living crisis?

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How to implement an Insight Community

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what is an insight community researchbods

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What is an Insight Community?

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12 questions to ask when choosing an Insight Community

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The more you see something the more you like it.

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How to activate your customer segments

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Which membership should your Insight Community have?

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6 Top Tips for rewarding Insight Community members researchbods

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6 top tips for rewarding Insight Community members

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3 tips to understand your brand vs competitors

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8 Recruitment tips for your Insight Community researchbods

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8 recruitment tips for your Insight Community

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4 tips to deliver Market Research at speed researchbods

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4 tips to deliver Market Research at speed

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4 ways Insight Communities make you more agile

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researchbods tips for your rebrand

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6 pitfalls to avoid for your next rebrand

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Deep Dive: Brief history of branding

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4 tips to create value around customers

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Are there gaps in your data? 5 tips to plug it!

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3 tips to integrate Insight Communities into your business

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