Blogs

City skyline at sunset with buildings.
Blog 

What is the ROI of Insight Communities? 7 ways to measure customer insight value

Measuring the ROI of Insight Communities can be challenging, but their impact on business decisions, innovation and customer understanding is significant. In this blog, we explore seven practical ways organisations can evaluate the value of their Communities, from cost efficiencies and stakeholder impact to value creation and loss prevention.
orange chevron
People sitting on modern wooden steps.

Blog 

Insight Community onboarding: common mistakes and how to fix them

orange chevron
Three women watching a sunset together.

Blog 

Mentorship and the power of Give to Gain this International Women’s Day

orange chevron
bridge going out in the water

Blog 

Bridging the empathy gap for neurodivergent customers

orange chevron
two people in purple sky background

Blog 

10 reasons every brand needs an Insight Community in 2026

orange chevron
person with a cloak in the woods

Blog 

Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

orange chevron
champagne bottle

Blog 

Champagne sobriety: reflections for brands

orange chevron
group of people looking at a phone and laughing and smiling

Blog 

The importance of the member feedback loop

orange chevron
a group of people using AI in market research on their laptops

Blog 

AI at work through the eyes of our Insight team

orange chevron
orange buildings with blue sky

Blog 

Return on investment or opportunity cost?

orange chevron
people working on their laptops

Blog 

Starting out in market research (an apprentice’s perspective)

orange chevron
trees photographed from below

Blog 

The balancing act between AI advancement and sustainability in research

orange chevron
Blog image Mental Health Awareness Month

Blog 

Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

orange chevron
crowd of people walking on the street in China

Blog 

How Pampers cracked the Chinese market (with a little help from sleep and science)

orange chevron
woman on her laptop in a cafe

Blog 

Debunking the biggest myths about Insight Communities

orange chevron
desk with five laptops, headsets, phones, and people working

Blog 

AI survey chatbots: your questions answered

orange chevron
conference speaker and screen in a room full of people

Blog 

This blog is 100% true (we think): takeaways from MRS 2025

orange chevron
Liquid death can

Blog 

Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps

orange chevron
man waiting for a train

Blog 

AI moderation – a quallie’s experience 

orange chevron
three people outside during sunrise

Blog 

Behind the scenes at Researchbods – celebrating our team this International Women’s Day 

orange chevron
people walking across the street in China

Blog 

The high stakes of expanding without insight

orange chevron
Colourful art on a building wall

Blog 

Maximising customer engagement in Insight Communities

orange chevron
pigeons flying in between buildings

Blog 

Simple, brilliant AI basics a.k.a. don’t forget your pigeons 

orange chevron
different colours painted, blue, red, yellow, white, cream

Blog 

Every data point matters (a researcher’s POV)

orange chevron
Happy new year sign

Blog 

New Year, same me? Our insight team’s resolutions for 2025

orange chevron
chirstmas present wrapped near christmas tree

Blog 

Christmas ads and brand assets: the gift that keeps on giving?

orange chevron
people on a pedestrian crossing

Blog 

Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

orange chevron
Blog image embracing technology trends and authenticity in global communities

Blog 

Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

orange chevron
man walking past a colourful wall

Blog 

Cultivating connections: A global approach to community success

orange chevron
people sitting in an exam

Blog 

7 key steps to master consumer market research: a guide for businesses

orange chevron
two watermelons on a beach towel on a beach

Blog 

It’s holiday season – or is it?

orange chevron
brooklyn bridge in new york between two buildings

Blog 

AI, partnerships, and insights: what we took away from Quirk’s New York

orange chevron
AI development and customer centricity blog website image

Blog 

The tech tightrope: balancing regulation, ethics and customer needs in AI development

orange chevron
coins stacked on a table from a few to more and an increase in percentage shown

Blog 

3 actions brands can take to improve consumer financial health

orange chevron
traffic lights in a big city with skyscrapers at night

Blog 

What next? Musings and predictions on what insight industry hot topics will be in the next 12 months

orange chevron
person voting in the uk election

Blog 

Brands need neutrality not cheap laughs to engage consumers this general election

orange chevron
people on a mountain with an evening skyline

Blog 

A day in the life at Researchbods – Insight Director Pete Strachan

orange chevron
big screen with event presentation and banner on the side in a cinema room

Blog 

Customer-centricity: Fresh perspectives and approaches

orange chevron
Man on his laptop with an evening skyline

Blog 

Best practices for eliminating bots and professional respondents from survey responses

orange chevron
New York buildings in an early evening

Blog 

Quirk’s Chicago & IIEX Austin 2024: 3 things we can’t stop talking about

orange chevron
Blog image Key takeaways from Quirks London

Blog 

Exploring insights: key takeaways from Quirk’s London 2024

orange chevron
colourful storage boxes

Blog 

Can AI truly improve the quality of your survey responses? Yes, and we have proof

orange chevron
team of people discussing something in a meeting

Blog 

Building the business case for an Insight Community

orange chevron
desk with laptops, coffee mugs

Blog 

Tech industry insights: Byte-sized insights!

orange chevron
data running on a computer screen

Blog 

4 considerations for migrating a brand tracker

orange chevron
woman paying at a till

Blog 

Retail industry insights: to buy or not to buy?

orange chevron
person holding an umbrella with lights in the evening

Blog 

What are Insight Communities good for?

orange chevron
wind turbines with a sunset in the background

Blog 

Sustainability industry insights: sustainability or savings?

orange chevron
woman and girl watching tv in their living room

Blog 

Media industry insights: How in demand is on-demand?

orange chevron
woman holding a bank card and typing into her phone with laptop on the desk

Blog 

Financial services industry insights: Let’s get fiscal!

orange chevron
plane in the sky with sunset

Blog 

Travel & Tourism industry insights: Safe from the cost of living crisis?

orange chevron
a woman presenting to her team with sticky notes on a whiteboard

Blog 

How to implement an Insight Community

orange chevron
what is an insight community researchbods

Blog 

What is an Insight Community?

orange chevron
a person clicking on an ipad

Blog 

12 questions to ask when choosing an Insight Community

orange chevron
mona lisa painting

Blog 

The more you see something the more you like it.

orange chevron
people putting hands together

Blog 

How to activate your customer segments

orange chevron
people sitting at little tables writing on paper

Blog 

Which membership should your Insight Community have?

orange chevron
6 Top Tips for rewarding Insight Community members researchbods

Blog 

6 top tips for rewarding Insight Community members

orange chevron
spray paint cans from above

Blog 

3 tips to understand your brand vs competitors

orange chevron
8 Recruitment tips for your Insight Community researchbods

Blog 

8 recruitment tips for your Insight Community

orange chevron
4 tips to deliver Market Research at speed researchbods

Blog 

4 tips to deliver Market Research at speed

orange chevron
a woman listening to music on her headphones and smiling

Blog 

4 ways Insight Communities make you more agile

orange chevron
researchbods tips for your rebrand

Blog 

6 pitfalls to avoid for your next rebrand

orange chevron
brief history of branding researchbods

Blog 

Deep Dive: Brief history of branding

orange chevron
a woman with sunglasses smiling listening to music

Blog 

4 tips to create value around customers

orange chevron
laptop and magazines on a desk

Blog 

Are there gaps in your data? 5 tips to plug it!

orange chevron
a man sitting smiling in an office

Blog 

3 tips to integrate Insight Communities into your business

orange chevron