Resources

Three women watching a sunset together.

Blog 

Mentorship and the power of Give to Gain this International Women’s Day

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Blog 

Bridging the empathy gap for neurodivergent customers

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Blog 

10 reasons every brand needs an Insight Community in 2026

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person with a cloak in the woods

Blog 

Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

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champagne bottle

Blog 

Champagne sobriety: reflections for brands

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friend group

Ebook 

Insight Community buyers 2025

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Blog 

The importance of the member feedback loop

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a group of people using AI in market research on their laptops

Blog 

AI at work through the eyes of our Insight team

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Blog 

Return on investment or opportunity cost?

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young people talking

Ebook 

Insight Communities: Driving success in an uncertain world

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Webinar 

Expanding your brand? Here’s how not to screw it up

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Blog 

Starting out in market research (an apprentice’s perspective)

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Blog 

The balancing act between AI advancement and sustainability in research

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Blog image Mental Health Awareness Month

Blog 

Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

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crowd of people walking on the street in China

Blog 

How Pampers cracked the Chinese market (with a little help from sleep and science)

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Ebook 

AI’s evolution: emerging attitudes and its adoption in the workplace

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Blog 

Debunking the biggest myths about Insight Communities

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Blog 

AI survey chatbots: your questions answered

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Blog 

This blog is 100% true (we think): takeaways from MRS 2025

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Liquid death can

Blog 

Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps

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man waiting for a train

Blog 

AI moderation – a quallie’s experience 

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Blog 

Behind the scenes at Researchbods – celebrating our team this International Women’s Day 

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people walking across the street in China

Blog 

The high stakes of expanding without insight

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Colourful art on a building wall

Blog 

Maximising customer engagement in Insight Communities

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pigeons flying in between buildings

Blog 

Simple, brilliant AI basics a.k.a. don’t forget your pigeons 

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Blog 

Every data point matters (a researcher’s POV)

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Blog 

New Year, same me? Our insight team’s resolutions for 2025

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Blog 

Christmas ads and brand assets: the gift that keeps on giving?

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people on a pedestrian crossing

Blog 

Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

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Blog image embracing technology trends and authenticity in global communities

Blog 

Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

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customer centricity

Ebook 

Customer centricity: Fresh perspectives and approaches for brands

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woman painting a colourful wall

Ebook 

Discover the latest trends in Insight Communities

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Blog 

Cultivating connections: A global approach to community success

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Webinar 

Enhancing brand effectiveness with Brand Asset Audit

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Blog 

7 key steps to master consumer market research: a guide for businesses

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Webinar 

Unlock deeper customer insights with Your Customer Spotlight

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Manchester

Event 

In-person event: Understand audiences, people and cultures, rapidly and at scale

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Blog 

It’s holiday season – or is it?

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Blog 

AI, partnerships, and insights: what we took away from Quirk’s New York

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Blog 

The tech tightrope: balancing regulation, ethics and customer needs in AI development

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Blog 

3 actions brands can take to improve consumer financial health

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Blog 

What next? Musings and predictions on what insight industry hot topics will be in the next 12 months

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Blog 

Brands need neutrality not cheap laughs to engage consumers this general election

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Blog 

A day in the life at Researchbods – Insight Director Pete Strachan

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Webinar 

Empowering customer financial health: Insights and strategies from our research with LV=

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Blog 

Customer-centricity: Fresh perspectives and approaches

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Man on his laptop with an evening skyline

Blog 

Best practices for eliminating bots and professional respondents from survey responses

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New York buildings in an early evening

Blog 

Quirk’s Chicago & IIEX Austin 2024: 3 things we can’t stop talking about

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Blog image Key takeaways from Quirks London

Blog 

Exploring insights: key takeaways from Quirk’s London 2024

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person standing in between two blue walls

Ebook 

AI state of mind: Insights and attitudes to shape the future

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Blog 

Can AI truly improve the quality of your survey responses? Yes, and we have proof

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Webinar 

Consumer Duty: Leveraging Online Insight Communities for Exceptional Consumer Outcomes

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Webinar 

The Future of Wellbeing – Key Take Outs

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Blog 

Building the business case for an Insight Community

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Blog 

Tech industry insights: Byte-sized insights!

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Blog 

4 considerations for migrating a brand tracker

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Blog 

Retail industry insights: to buy or not to buy?

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Blog 

What are Insight Communities good for?

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young people standing talking

Webinar 

Building a brilliant insight community

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Blog 

Sustainability industry insights: sustainability or savings?

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Blog 

Media industry insights: How in demand is on-demand?

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friends group looking at a phone

Ebook 

How to engage Gen Z in market research

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woman holding a bank card and typing into her phone with laptop on the desk

Blog 

Financial services industry insights: Let’s get fiscal!

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plane in the sky with sunset

Blog 

Travel & Tourism industry insights: Safe from the cost of living crisis?

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Gen z standing around

Webinar 

Gen Z: Engaging the silent majority

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Blog 

How to implement an Insight Community

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london

Event 

Join us at Quirk’s London 2022

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what is an insight community researchbods

Blog 

What is an Insight Community?

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Blog 

12 questions to ask when choosing an Insight Community

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mona lisa painting

Blog 

The more you see something the more you like it.

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Blog 

How to activate your customer segments

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Blog 

Which membership should your Insight Community have?

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6 Top Tips for rewarding Insight Community members researchbods

Blog 

6 top tips for rewarding Insight Community members

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Blog 

3 tips to understand your brand vs competitors

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8 Recruitment tips for your Insight Community researchbods

Blog 

8 recruitment tips for your Insight Community

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4 tips to deliver Market Research at speed researchbods

Blog 

4 tips to deliver Market Research at speed

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Blog 

4 ways Insight Communities make you more agile

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researchbods tips for your rebrand

Blog 

6 pitfalls to avoid for your next rebrand

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brief history of branding researchbods

Blog 

Deep Dive: Brief history of branding

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o2 london

Event 

Join us at Quirk’s London 2021

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Blog 

4 tips to create value around customers

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Blog 

Are there gaps in your data? 5 tips to plug it!

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a man sitting smiling in an office

Blog 

3 tips to integrate Insight Communities into your business

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people in a coffee shop

Webinar 

Taking customer closeness to the next level with Insight Communities

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person holding a tv remote and pointing to a tv

Webinar 

How ITV use Insight Communities to influence decisions

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Woman sitting on the floor at home with her laptop

Webinar 

Beyond lockdown: How to capitalise on new consumer behaviours

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people sitting around a table

Webinar 

Maximising value from Insight Communities

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People sitting on modern wooden steps.
Blog 

Insight Community onboarding: common mistakes and how to fix them

Launching an Insight Community is exciting, but the onboarding phase often determines whether it succeeds long term. In this blog, we explore the most common onboarding mistakes and how to avoid them to build stronger engagement and better customer insight.
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Blogs

See all blogs
People sitting on modern wooden steps.

Blog 

Insight Community onboarding: common mistakes and how to fix them

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Three women watching a sunset together.

Blog 

Mentorship and the power of Give to Gain this International Women’s Day

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bridge going out in the water

Blog 

Bridging the empathy gap for neurodivergent customers

orange chevron
two people in purple sky background

Blog 

10 reasons every brand needs an Insight Community in 2026

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person with a cloak in the woods

Blog 

Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

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champagne bottle

Blog 

Champagne sobriety: reflections for brands

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Ebooks

See all ebooks
friend group

Ebook 

Insight Community buyers 2025

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young people talking

Ebook 

Insight Communities: Driving success in an uncertain world

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person's shadow looking into the distant sky with stars

Ebook 

AI’s evolution: emerging attitudes and its adoption in the workplace

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customer centricity

Ebook 

Customer centricity: Fresh perspectives and approaches for brands

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woman painting a colourful wall

Ebook 

Discover the latest trends in Insight Communities

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person standing in between two blue walls

Ebook 

AI state of mind: Insights and attitudes to shape the future

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Events & webinars

See all
person standing on a street looking at colourful buildings

Webinar 

Expanding your brand? Here’s how not to screw it up

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person shadows in yellow and red

Webinar 

Enhancing brand effectiveness with Brand Asset Audit

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group of friends laughing

Webinar 

Unlock deeper customer insights with Your Customer Spotlight

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Manchester

Event 

In-person event: Understand audiences, people and cultures, rapidly and at scale

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person paying on their bank card on a laptop

Webinar 

Empowering customer financial health: Insights and strategies from our research with LV=

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group of people sitting beside rectangular wooden table with laptops

Webinar 

Consumer Duty: Leveraging Online Insight Communities for Exceptional Consumer Outcomes

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