Resources

champagne bottle

Blog 

Champagne sobriety: reflections for brands

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friend group

Ebook 

Insight Community buyers 2025

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Blog 

The importance of the member feedback loop

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a group of people using AI in market research on their laptops

Blog 

AI at work through the eyes of our Insight team

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Blog 

Return on investment or opportunity cost?

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young people talking

Ebook 

Insight Communities: Driving success in an uncertain world

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person standing on a street looking at colourful buildings

Webinar 

Expanding your brand? Here’s how not to screw it up

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people working on their laptops

Blog 

Starting out in market research (an apprentice’s perspective)

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trees photographed from below

Blog 

The balancing act between AI advancement and sustainability in research

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Blog image Mental Health Awareness Month

Blog 

Mental Health Awareness Month: How research was key to fostering connection and community action in CALM’s campaign around suicide prevention

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crowd of people walking on the street in China

Blog 

How Pampers cracked the Chinese market (with a little help from sleep and science)

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Ebook 

AI’s evolution: emerging attitudes and its adoption in the workplace

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woman on her laptop in a cafe

Blog 

Debunking the biggest myths about Insight Communities

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Blog 

AI survey chatbots: your questions answered

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Blog 

This blog is 100% true (we think): takeaways from MRS 2025

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Liquid death can

Blog 

Liquid Death’s exit from the UK market: a tale of bold marketing, missed opportunities, and cultural missteps

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man waiting for a train

Blog 

AI moderation – a quallie’s experience 

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Blog 

Behind the scenes at Researchbods – celebrating our team this International Women’s Day 

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people walking across the street in China

Blog 

The high stakes of expanding without insight

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Colourful art on a building wall

Blog 

Maximising customer engagement in Insight Communities

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pigeons flying in between buildings

Blog 

Simple, brilliant AI basics a.k.a. don’t forget your pigeons 

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Blog 

Every data point matters (a researcher’s POV)

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Happy new year sign

Blog 

New Year, same me? Our insight team’s resolutions for 2025

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Blog 

Christmas ads and brand assets: the gift that keeps on giving?

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people on a pedestrian crossing

Blog 

Q&A with Mona Souli: Part 1 – Navigating cultural nuances and regional strategies in global communities

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Blog image embracing technology trends and authenticity in global communities

Blog 

Q&A with Mona Souli: Part 2 – Embracing technology, trends, and authenticity in global communities

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customer centricity

Ebook 

Customer centricity: Fresh perspectives and approaches for brands

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woman painting a colourful wall

Ebook 

Discover the latest trends in Insight Communities

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man walking past a colourful wall

Blog 

Cultivating connections: A global approach to community success

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person shadows in yellow and red

Webinar 

Enhancing brand effectiveness with Brand Asset Audit

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Blog 

7 key steps to master consumer market research: a guide for businesses

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Webinar 

Unlock deeper customer insights with Your Customer Spotlight

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Manchester

Event 

In-person event: Understand audiences, people and cultures, rapidly and at scale

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Blog 

It’s holiday season – or is it?

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Blog 

AI, partnerships, and insights: what we took away from Quirk’s New York

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Blog 

The tech tightrope: balancing regulation, ethics and customer needs in AI development

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Blog 

3 actions brands can take to improve consumer financial health

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Blog 

What next? Musings and predictions on what insight industry hot topics will be in the next 12 months

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person voting in the uk election

Blog 

Brands need neutrality not cheap laughs to engage consumers this general election

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Blog 

A day in the life at Researchbods – Insight Director Pete Strachan

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Webinar 

Empowering customer financial health: Insights and strategies from our research with LV=

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Blog 

Customer-centricity: Fresh perspectives and approaches

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Man on his laptop with an evening skyline

Blog 

Best practices for eliminating bots and professional respondents from survey responses

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Blog 

Quirk’s Chicago & IIEX Austin 2024: 3 things we can’t stop talking about

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Blog image Key takeaways from Quirks London

Blog 

Exploring insights: key takeaways from Quirk’s London 2024

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person standing in between two blue walls

Ebook 

AI state of mind: Insights and attitudes to shape the future

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Blog 

Can AI truly improve the quality of your survey responses? Yes, and we have proof

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Webinar 

Consumer Duty: Leveraging Online Insight Communities for Exceptional Consumer Outcomes

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Webinar 

The Future of Wellbeing – Key Take Outs

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Blog 

Building the business case for an Insight Community

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Blog 

Tech industry insights: Byte-sized insights!

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Blog 

4 considerations for migrating a brand tracker

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Blog 

Retail industry insights: to buy or not to buy?

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Blog 

What are Insight Communities good for?

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Webinar 

Building a brilliant insight community

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Blog 

Sustainability industry insights: sustainability or savings?

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Blog 

Media industry insights: How in demand is on-demand?

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friends group looking at a phone

Ebook 

How to engage Gen Z in market research

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Blog 

Financial services industry insights: Let’s get fiscal!

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Blog 

Travel & Tourism industry insights: Safe from the cost of living crisis?

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Gen z standing around

Webinar 

Gen Z: Engaging the silent majority

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Blog 

How to implement an Insight Community

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london

Event 

Join us at Quirk’s London 2022

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what is an insight community researchbods

Blog 

What is an Insight Community?

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Blog 

12 questions to ask when choosing an Insight Community

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Blog 

The more you see something the more you like it.

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Blog 

How to activate your customer segments

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Blog 

Which membership should your Insight Community have?

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6 Top Tips for rewarding Insight Community members researchbods

Blog 

6 top tips for rewarding Insight Community members

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Blog 

3 tips to understand your brand vs competitors

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8 Recruitment tips for your Insight Community researchbods

Blog 

8 recruitment tips for your Insight Community

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4 tips to deliver Market Research at speed researchbods

Blog 

4 tips to deliver Market Research at speed

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Blog 

4 ways Insight Communities make you more agile

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researchbods tips for your rebrand

Blog 

6 pitfalls to avoid for your next rebrand

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brief history of branding researchbods

Blog 

Deep Dive: Brief history of branding

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o2 london

Event 

Join us at Quirk’s London 2021

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Blog 

4 tips to create value around customers

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Blog 

Are there gaps in your data? 5 tips to plug it!

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Blog 

3 tips to integrate Insight Communities into your business

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people in a coffee shop

Webinar 

Taking customer closeness to the next level with Insight Communities

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Webinar 

How ITV use Insight Communities to influence decisions

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Woman sitting on the floor at home with her laptop

Webinar 

Beyond lockdown: How to capitalise on new consumer behaviours

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Webinar 

Maximising value from Insight Communities

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person with a cloak in the woods
Blog 

Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

Using The Traitors as a cultural lens, this blog explores two emerging media trends set to shape broadcasting in 2026: always-on content ecosystems and authenticity as a premium. It examines what these shifts mean for broadcasters navigating AI-driven change and why human feeling still matters most.
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Blogs

See all blogs
person with a cloak in the woods

Blog 

Cloaks, daggers and content shifts: how The Traitors reveals two emerging media trends

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champagne bottle

Blog 

Champagne sobriety: reflections for brands

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group of people looking at a phone and laughing and smiling

Blog 

The importance of the member feedback loop

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a group of people using AI in market research on their laptops

Blog 

AI at work through the eyes of our Insight team

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orange buildings with blue sky

Blog 

Return on investment or opportunity cost?

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people working on their laptops

Blog 

Starting out in market research (an apprentice’s perspective)

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Ebooks

See all ebooks
friend group

Ebook 

Insight Community buyers 2025

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young people talking

Ebook 

Insight Communities: Driving success in an uncertain world

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person's shadow looking into the distant sky with stars

Ebook 

AI’s evolution: emerging attitudes and its adoption in the workplace

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customer centricity

Ebook 

Customer centricity: Fresh perspectives and approaches for brands

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woman painting a colourful wall

Ebook 

Discover the latest trends in Insight Communities

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person standing in between two blue walls

Ebook 

AI state of mind: Insights and attitudes to shape the future

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Events & webinars

See all
person standing on a street looking at colourful buildings

Webinar 

Expanding your brand? Here’s how not to screw it up

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person shadows in yellow and red

Webinar 

Enhancing brand effectiveness with Brand Asset Audit

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group of friends laughing

Webinar 

Unlock deeper customer insights with Your Customer Spotlight

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Manchester

Event 

In-person event: Understand audiences, people and cultures, rapidly and at scale

orange chevron
person paying on their bank card on a laptop

Webinar 

Empowering customer financial health: Insights and strategies from our research with LV=

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group of people sitting beside rectangular wooden table with laptops

Webinar 

Consumer Duty: Leveraging Online Insight Communities for Exceptional Consumer Outcomes

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