Solutions for... Comms & campaigns

Costs are increasing, competition is rising and ROI seems harder to achieve. With many budgets slashed after a difficult 2020, how can you ensure they are getting the most bang for their buck? With a little help from us of course! We can help you to test and tweak your creative, track your campaign and convert more customers.

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Creative testing

Make your ideas count. Measure early viability of creative territories, ideas and messages before investing in the final execution.

  • Semiotic understanding – Identifying dominant and emerging codes in your category.
  • Implicit Response Testing – Capturing depth of emotion or association.
  • Online qualitative focus groups – Discussing ideas and territories.

Ad diagnostics

Make that big impact. Be confident that the ads you are investing in will resonate with current and potential customers.

  • Text highlighter analysis for print, advertising and web copy.
  • Heatmapping evaluator for OOH, digital and print creatives.
  • Dial test evaluator for TV, VOD and audio.
  • Eye tracking and facial coding for AV creatives, sponsorship idents or AFP.
  • Online qualitative focus groups via ex-plor video.

Multimedia campaign effectiveness

Have confidence in results. Capture recall and response to your multimedia campaigns regardless of channel mix or investment levels.

  • Bespoke quantitative campaign effectiveness surveys.
  • Eye tracking and facial coding for AV creatives, sponsorship idents or AFP.
  • Templated survey solutions with benchmarking capabilities.
  • Passive tracking to capture uplifts in web behaviour.
  • Video vox-pops to bring the consumer’s voice into your PCA.

Meet some of our clients who already have the insight edge

Want to convert more prospects?

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