5 ways to measure the ROI of an Insight Community
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Change is the only constant. Where once brands built infrastructure for longevity, today agility and flexibility are key to survival. Dig deeper into your brand, category and marketplace. Understand what is a passing craze and when your brand needs to pivot. Discover the real relationship that customers have with your brand versus the rest of the marketplace.
Technology and on-demand services continue to disrupt industries and the way we consume products and information is unrecognisable from even 10 years ago. Overlaying market trends and consumer trends offers rich insight which can be used to tap into new ideas and new innovations.
What drives a purchase? It’s a tangled web of needs, desires, timing and placement. Our research toolkit allows you to tap into real purchase behaviours which generate insights around a product category, how it’s used, where it’s purchased, and what triggers that purchase.
Henry Ford once said “If I asked people what they wanted they would have said faster horses.”
It’s difficult to understand the unrealised needs of your customers. We have a suite of techniques that allow you to immerse yourself in your customer’s natural environment to identify those needs, driving opportunities for innovation.
Supercharge your certainty
“The feedback from the research helped give the team even more confidence in the idea.”Clare Phillips Director of Social Purpose at ITV
“The insight community allows us to engage with our Members in a whole new way. Helping to influence business strategy using research insights.”Robert Gruszka Senior Consumer Research Manager at The AA
Platform + people
“We selected Researchbods because of the way they marry state-of-the-art technology with in-depth knowledge of our consumers.”Anna Palmgren-Houel Insight & Interim Procurement Director at Colart