Retail & FMCG Anticipate shifts in shopper behaviour

More shoppers are buying online and through convenience channels and new players in ‘on-demand convenience’ continue to shake up the sector. If you need to uncover opportunities to innovate, refine your customer growth strategy and embrace the voice of your customer... we have the solutions for you!

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Product and concept development

  • Optimise your proposition using our statistical tools.
  • Get interactive feedback on new designs and ideas.
  • Understand implicit, instinctive reactions.
  • Capture in-home usage, needs and occasion.


Pricing and range optimisation

  • Find the perfect balance for your product range.
  • Discover the different levels of demand at a range of prices.
  • Uncover the perceived value for different segments to optimise your marketing mix.


Create outstanding omnichannel experiences

  • Optimise user experience on your online platforms.
  • Capture customer journeys and identify the moments that matter.
  • Understand in-store experiences.

Create trends, don't follow them

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