Customer understanding
It can be difficult to pinpoint today’s customer. Everything is moving so fast. Trends come and go. New channels keep emerging. Understanding what makes your current and prospective customers tick allows you to tailor brands, products, pricing and communication to specific groups, so you can make best use of limited resources. ex-plor can help:
- Tap into real thoughts, opinions and decisions 24/7.
- See what’s driving your customer experience and Net Promoter Score.
- Analyse customer touchpoints, customer service, NPS etc.