PROS: large communities
Larger Insight Communities can produce more robust analysis which lead to strategic decisions. More voices can sometimes mean that data is mixed but, there’s no such thing as ‘bad answers’. One community can house several segments and with the ability to have breakout sessions you can dig deeper.
CONS: large communities
The bigger your community, the more resources, moderation, incentives and data analysis you’ll need and yes…that all has a cost associated with it. If you’re only planning on using your community for a short period of time, with a large amount of members, this may not be cost effective.
Larger communities will always experience some level of churn and it cannot be understated that ongoing engagement of your community is critical to achieving a return on investment.