Has an Insight Community identified efficiencies and saved the business money? In many cases an Insight Community will itself be a long-term cost efficiency compared to the cost of the discrete research pieces it replaces. The feedback from the community can also be vital for identifying areas of low priority for customers where money can be saved.
Prevent your brand from making mistakes and bad investments. Whilst Insight Communities can help with this, it’s the hardest to prove the value of, since it’s tricky to measure predicted losses. In some cases, though, the advice of an Insight Community will have been critical preventing such errors.
All of the above are quantifiable and are important areas to look for proof of community ROI. But they become doubly powerful when allied to a ‘hero story’. It’s a way of framing the work of the community so it becomes a strong narrative in its own right, one that can be retold (internally and externally) in ways that put the business and its management in a better light.
These are some of the measures you can monitor as a way of demonstrating ROI. But in themselves they don’t prove that the Insight Community has been a business success. This is where you need to connect your measures to business issues and provide evidence that the community has had a beneficial impact.