Create a community
While Insight communities are platforms built for research, they are also built for their members. Keep engagement high through polls & surveys with public results that encourage discussion, fun video tasks that build belonging and any activity in which members can get to know each other better. Within the boundaries of what’s acceptable, allow your community members to talk freely and add topics outside the scope of your research. This will help members to become more comfortable in the environment, reinforce that this is a space to voice their opinion and has the added benefit that you may discover issues and topics that matter to members without needing to prompt them.
Feedback, Feedback, Feedback
One of the most important aspects of running an Insight Community is ensuring that its members feel appreciated. You need to regularly feedback through newsletters, member spotlights, behind-the-scenes content and of course by highlighting the impact of the research. Many people choose to join Insight Communities as they wish to positively impact brands they love, and so regular feedback is crucial to this. As well as regularly feeding back and thanking members, it is also key that you get their feedback. Ask members about their experience to ensure expectations are being met and they are happy to continue.