Timed Test Questions

What are they?

Showcase a piece of media (video, audio, images etc) and then ask a follow up question. This can be a great way to showcase product mock-ups, adverts, web pages or more, and understand what about them really stands out for the viewer.

In the ex-plor platform

  • You can easily upload all different kinds of media and formats or link from online.
  • You can select how long a respondent sees your chosen media.
  • The respondent will not be able to skip the task early.
  • You can then tailor a follow up question(s) to suit.

Top tips

Every brand is fighting for time and attention. You only have a few seconds in which to make an impression and so this is a great tool to understand which messaging will live on in the memory of your audience.

Be a bit cheeky and test out your competitors’ material too! Understand the common themes, problems and promotions that will work for your target market.

In today’s cluttered world, every brand is fighting for time and attention. Your message is just one of hundreds and so understanding what stands out, and will live in the memory of viewers can be key.

Timed responses get an initial response as to what a respondent retained and felt, but you could also follow up a number of days afterwards to see what was retained. How often is it that a great advert is remembered but not the actual brand it was promoting?

This question type is a great one when you want to measure the impact of an advert, brand awareness or purchase intention and can be incorporated into pre/post studies.

 

Don’t forget

Variety is the spice of life and wherever possible you should try and use a mix of different question types to keep any survey engaging!

 

 

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